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The role will support hemophilia, new product launches, and support global clinical development programs in Taiwan, and is responsible for acting as an expert in the creation of the medical strategy and operationalization of the medical activities as a key member of the Brand Team. And build up external partnerships with KOLs.
This role is report to the Sales Head and oversee the go to market strategy for the assigned categories.
As the brand marketing manager, you'll need to grow brand top of mind awareness and equity in Taiwan through the creation of brand strategy and brand plans based on consumer, customer and shopper insights, and to drive recruitment/re-recruitment - both from a customer and consumer perspective that making our brands the most talked about across the market as well as resulting in success at the point of purchase.
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