快速消費品(FMCG)產業 行銷企劃職務

The Marketing Manager will lead the development and execution of marketing strategies within the FMCG industry, ensuring brand growth and market presence. This role requires expertise in campaign planning, market analysis, and collaboration with cross-functional teams to achieve business objectives.

The Marketing Lead serves as both the creative driving force behind corporate brands and the strategist shaping future marketing capabilities. Working closely with the Brand and Channel Growth Team, this role will co-develop overarching brand positioning and translate business targets into impactful, multi-channel campaigns.

Trade Marketing Lead will report to Sales Director and leads a small team. This role acts as a proactive growth driver, transforming brand strategies into high-impact trade initiatives that strengthen engagement and accelerate consumer demand.

The Senior Product Manager is responsible for leading the end‑to‑end development, launch, and lifecycle management of beauty products. This role partners closely with R&D, Marketing, Supply Chain, Regulatory, and Sales teams to deliver consumer‑centric, commercially successful products aligned with brand strategy and market trends.

This position combines strategic planning with sales and marketing responsibilities, offering exceptional visibility and growth potential. As the Brand and Channel Manager, this role will lead the launch and expansion of dynamic brands across new markets while developing a comprehensive skill set.

The role advocates for the company's interests, ensures regulatory alignment, supports policy compliance, and manages external communications during sensitive or crisis situations. Through policy analysis and stakeholder engagement, the position contributes to protecting the company's reputation, supporting business objectives, and minimizing legal and regulatory risks.

• High-impact role partnering closely with Sales & Marketing
• Lead a team and directly influence business performance

The Sales Director reports to GM and oversee all sales activities of responsible area across modern trade, traditional trade, ecommerce, and trade marketing to achieve company growth targets.