快速消費品(FMCG)產業 行銷企劃職務

The Marketing Manager is responsible for driving brand growth and business performance through strategic brand management, trade marketing, retail activations, and digital marketing initiatives.

The Head of Trade Marketing is responsible for developing and executing the company's trade marketing strategy to drive sustainable business growth, strengthen customer partnerships, and maximize category performance across all channels.

This role is responsible for driving profitable growth by integrating Revenue Growth Management (RGM) and Customer Centricity strategies. The position partners closely with commercial teams to optimize pricing, promotions, portfolio strategy, trade investments, and customer engagement while leveraging data and analytics to enhance business performance.

• 制定品類發展策略與年度營運計畫
• 執行產品生命週期管理與產品組合優化
• 建立產品路線圖及中長期發展策略
• 負責營收、毛利及銷售預測規劃
• 規劃新產品商業模式與市場機會評估

Commercial Excellence Lead will lead the Commercial Excellence function to accelerate sustainable business growth by enhancing sales force effectiveness, business intelligence, commercial operations, forecasting, segmentation, and strategic analytics.

As a key member of the commercial operations team, the Commercial Planning Manager will collaborate closely with Sales, Trade Marketing, Demand Planning, and Distributor Partners to deliver actionable insights, enhance field execution, and optimize distribution performance.

The Sales Director reports to GM and oversee all sales activities of responsible area across modern trade, traditional trade, ecommerce, and trade marketing to achieve company growth targets.