快速消費品(FMCG)產業 行銷企劃職務

The Trade Marketing Manager will lead the development and execution of trade marketing and commercial strategies across omni-channels and the full Company brand portfolio in Taiwan. Work closely with Sales and Brand Marketing to drive market share, revenue, depletion, distribution and brand visibility, while ensuring effective resource allocation and alignment with brand strategies, market dynamics and corporate objectives.

The Trade Marketing Manager is responsible for driving omnichannel (O+O) trade marketing strategies across department stores, retail channels, and e-commerce platforms to maximize brand visibility, customer engagement, and sales performance.

The Marketing Lead will be responsible for shaping and executing the overall marketing strategy for a leading food solutions business in Taiwan. The position plays a critical role in translating business objectives into impactful marketing initiatives while leading a high-performing team and fostering cross-functional collaboration.

The Head of Trade Marketing is responsible for developing and executing the company's trade marketing strategy to drive sustainable business growth, strengthen customer partnerships, and maximize category performance across all channels.

• 制定品類發展策略與年度營運計畫
• 執行產品生命週期管理與產品組合優化
• 建立產品路線圖及中長期發展策略
• 負責營收、毛利及銷售預測規劃
• 規劃新產品商業模式與市場機會評估

This role is responsible for driving profitable growth by integrating Revenue Growth Management (RGM) and Customer Centricity strategies. The position partners closely with commercial teams to optimize pricing, promotions, portfolio strategy, trade investments, and customer engagement while leveraging data and analytics to enhance business performance.

Commercial Excellence Lead will lead the Commercial Excellence function to accelerate sustainable business growth by enhancing sales force effectiveness, business intelligence, commercial operations, forecasting, segmentation, and strategic analytics.

As a key member of the commercial operations team, the Commercial Planning Manager will collaborate closely with Sales, Trade Marketing, Demand Planning, and Distributor Partners to deliver actionable insights, enhance field execution, and optimize distribution performance.