快速消費品(FMCG)產業 行銷企劃職務

The Marketing Manager report to Brand Head and lead several team members. This role covers both digital marketing, trade marketing and product management for the assigned brands.

We are seeking an experienced Senior Trade Marketing Manager to lead channel strategy and execution across four key product categories. This role is critical in driving commercial performance by optimizing channel mix, resource allocation, and integrated activation planning (including ATL alignment).

Trade Marketing Lead will report to Sales Director and leads a small team. This role acts as a proactive growth driver, transforming brand strategies into high-impact trade initiatives that strengthen engagement and accelerate consumer demand.

The Brand Head will lead the overall strategy, operations, and growth of a premium skincare brand in Taiwan. This role is responsible for driving brand equity, market share, and profitability while ensuring an exceptional consumer experience.

The Senior Product Manager is responsible for leading the end‑to‑end development, launch, and lifecycle management of beauty products. This role partners closely with R&D, Marketing, Supply Chain, Regulatory, and Sales teams to deliver consumer‑centric, commercially successful products aligned with brand strategy and market trends.

This position combines strategic planning with sales and marketing responsibilities, offering exceptional visibility and growth potential. As the Brand and Channel Manager, this role will lead the launch and expansion of dynamic brands across new markets while developing a comprehensive skill set.

The role advocates for the company's interests, ensures regulatory alignment, supports policy compliance, and manages external communications during sensitive or crisis situations. Through policy analysis and stakeholder engagement, the position contributes to protecting the company's reputation, supporting business objectives, and minimizing legal and regulatory risks.

The Sales Director reports to GM and oversee all sales activities of responsible area across modern trade, traditional trade, ecommerce, and trade marketing to achieve company growth targets.