儲存工作 返回搜尋 職務說明 概要 類似職務Strong brand heritageGreat working environment with promising career development關於我們的客戶Or client is a privately owned global Food & Beverage company in the world with heritage. They are now looking for a Trade Marketing Lead and be the strategic bridge between sales and marketing team. This role ensures seamless alignment from strategy to execution - elevating sales performance, enhancing channel competitiveness, and supporting sustainable business growth.職務說明Use consumer research, shopper insights, and retail analytics to identify growth drivers, uncover white‑space opportunities, and inform strategic planning.Maintain strong understanding of channel dynamics through ongoing market intelligence, regular trade visits, and cross-channel collaboration to anticipate needs and guide proactive actions.Lead the development of annual trade activation strategies, ensuring disciplined budget management to maximize ROI and support long‑term growth.Create compelling sales presentations and communication toolkits that empower commercial teams with clear, persuasive narratives for stronger trade engagement.Continuously assess trade marketing investments to improve spending efficiency and support data‑driven resource allocation.Develop and execute channel-tailored trade programs that enhance competitiveness, create meaningful shopper impact, and maintain alignment with brand direction.Build diverse, high-engagement trade initiatives that deepen trade partnerships, strengthen advocacy, and elevate brand presence across priority channels.Collaborate with cross-functional teams to support new product launches, designing trade activation initiatives that drive visibility, trial, and conversion.Serve as a strategic liaison between Sales and Marketing, ensuring clear communication and aligned execution that accelerates commercial performance.Translate brand strategies into impactful in‑store execution plans, ensuring consistent consumer experience and maximizing conversion at key touchpoints.理想的應徵者12+ years solid trade marketing experience in well-known FMCG companiesMultiple channels handling experience including Modern Trade, General Trade like liquor stores, pharmacies, optical stores, etc3+ years solid people leadership experienceGrowth mindset with high learning agility and embrace new changesCross functional / regional coordination skills with strong influencing as well as stakeholders managementProactive personality with high curiosityStrong communication and interpersonal skills in both English and Mandarin福利待遇Competitive salary package and benefitsStrong ownership of trade marketing strategyGreat working environment with promising career development聯絡Ivan Mo職務編號JN-032026-6962265手機號+886 2 8729 8248職務概要職務類別行銷企劃子類別通路行銷產業快速消費品(FMCG)地區台北市合約類型全職招募顧問名稱Ivan Mo招募顧問電話+886 2 8729 8248職務編號JN-032026-6962265
