Employers are increasingly using social media channels to screen potential new employees. Whether you’re an avid user of social media or not, it’s likely to play a role in your job search. Here are our top tips to ensure that you use social media to your benefit in your quest for a new role.Pick and chooseThere’s a plethora of social networking sites and online forums on which you could have a presence and interact. From a time management and effort point of view, it’s probably best to pick a couple on which you’d like to boost your professional profile. Think about which sites recruiters, hiring managers and your industry peers use, and target those as a priority. The sector and role in which you work will play a part, but in general sites like LinkedIn are more useful than MySpace in getting you noticed for a new role.Complete your profileIf you’re aiming to grab the attention of potential recruiters or employers, the more information you provide about yourself, the better. Present a full picture so that those viewing your profile are able to make informed decisions about your suitability. Include a full, succinct career history and mention any relevant awards and training. Make sure the profile picture that you choose is suitable in a professional context – think smart headshot, not sipping cocktails on the beach. Most importantly – make sure that the facts you state are true; information in such a public domain is easy to verify.Stand out, onlineThe attention span online is traditionally fleeting, so make sure you catch the reader’s attention at first glance. Format your profile well using paragraphs, subheads and bullet points where possible. Repeat the job title/s you’re after frequently throughout your profile so that you stand a better chance of being ranked in search engine results. Where possible (and we know this can be tricky if you’re currently employed), make sure that it’s obvious that you’re open to new career opportunities.Demonstrate your knowledgeIf you write a blog about what’s going on in your industry, link this to your profile. Likewise, if your Twitter account will add value, connect it there too. Remember, potential employers want to see that you keep up-to-date with industry trends, not what you ate for breakfast. If there is the opportunity to get involved in forum debates, do so, bearing in mind that once you say it, it’s out there so think carefully about the viewpoint you’re sharing.Network, network, networkAs is said, getting a job is often about who you know, and if you connect with key players in your industry you’re likely to be closer to your ideal role. Networking isn’t a new phenomenon, but the ability to connect with people online does make the process easier to manage. Remember that online networking is important, but it shouldn’t replace traditional face-to-face interactions. Networking is a mutually beneficial relationship, so also think about what you can offer your connections.Public endorsementTestimonials endorsing your achievements play a big part in painting you as a desirable candidate, but some endorsements hold more weight than others. A glowing reference from a satisfied customer can be perceived as more valuable than the recommendation of a peer you worked with on a project. Limit these testimonials to a select few; an excessive number of public endorsements looks like you’ve been courting favourable feedback rather than it being proactively given to you as a result of a job well done.Job search adviceHow to find a jobFinding a job that suits youCreating a career plan View more... Cover letter & resume adviceWhy cover letters are importantTips for writing a good cover letterHow to write a winning resume View more... Job interview tips5 ways to handle interview nervesPreparing for an interviewTips for making a great impression View more... Growing your careerHow to stay marketableHow to get a promotionNegotiating a pay rise View more... Making your next career moveBoosting your educational achievementsHow to maintain a work life balanceWhen to take the next career step View more...
Employers are increasingly using social media channels to screen potential new employees. Whether you’re an avid user of social media or not, it’s likely to play a role in your job search. Here are our top tips to ensure that you use social media to your benefit in your quest for a new role.Pick and chooseThere’s a plethora of social networking sites and online forums on which you could have a presence and interact. From a time management and effort point of view, it’s probably best to pick a couple on which you’d like to boost your professional profile. Think about which sites recruiters, hiring managers and your industry peers use, and target those as a priority. The sector and role in which you work will play a part, but in general sites like LinkedIn are more useful than MySpace in getting you noticed for a new role.Complete your profileIf you’re aiming to grab the attention of potential recruiters or employers, the more information you provide about yourself, the better. Present a full picture so that those viewing your profile are able to make informed decisions about your suitability. Include a full, succinct career history and mention any relevant awards and training. Make sure the profile picture that you choose is suitable in a professional context – think smart headshot, not sipping cocktails on the beach. Most importantly – make sure that the facts you state are true; information in such a public domain is easy to verify.Stand out, onlineThe attention span online is traditionally fleeting, so make sure you catch the reader’s attention at first glance. Format your profile well using paragraphs, subheads and bullet points where possible. Repeat the job title/s you’re after frequently throughout your profile so that you stand a better chance of being ranked in search engine results. Where possible (and we know this can be tricky if you’re currently employed), make sure that it’s obvious that you’re open to new career opportunities.Demonstrate your knowledgeIf you write a blog about what’s going on in your industry, link this to your profile. Likewise, if your Twitter account will add value, connect it there too. Remember, potential employers want to see that you keep up-to-date with industry trends, not what you ate for breakfast. If there is the opportunity to get involved in forum debates, do so, bearing in mind that once you say it, it’s out there so think carefully about the viewpoint you’re sharing.Network, network, networkAs is said, getting a job is often about who you know, and if you connect with key players in your industry you’re likely to be closer to your ideal role. Networking isn’t a new phenomenon, but the ability to connect with people online does make the process easier to manage. Remember that online networking is important, but it shouldn’t replace traditional face-to-face interactions. Networking is a mutually beneficial relationship, so also think about what you can offer your connections.Public endorsementTestimonials endorsing your achievements play a big part in painting you as a desirable candidate, but some endorsements hold more weight than others. A glowing reference from a satisfied customer can be perceived as more valuable than the recommendation of a peer you worked with on a project. Limit these testimonials to a select few; an excessive number of public endorsements looks like you’ve been courting favourable feedback rather than it being proactively given to you as a result of a job well done.