行銷企劃職務 - 行銷企劃 - 行銷企劃總監/副總裁類別

As a key member of the Taiwan Leadership Team, the Marketing Head plays a pivotal role in shaping and executing strategic marketing initiatives in close collaboration with regional and global counterparts. This role is instrumental in strengthening customer relationships, driving sales growth, and enhancing brand equity. The position also leads and empowers the local Marketing team, fostering excellence within a dynamic matrix organization.

The B2B Regional Marketing Manager will lead and implement marketing strategies to drive growth and brand performance within the consumer industry. This role is based in Taipei and oversee both Taiwan and Hong Kong market.

Lead the strategic development and execution of business plans for the Specialty Care portfolio, including rare diseases and CMV. Ensure seamless integration of sales and marketing strategies across functions. Drive commercial success through effective resource allocation, team leadership, and stakeholder engagement, while being fully accountable for operational performance and sales outcomes.

This role is responsible for leading commercial operations in the Rheumatology space, driving strategic planning, financial performance, and cross-functional execution. The ideal candidate will be a dynamic leader with a strong track record in pharmaceutical sales and marketing, capable of delivering patient-centric solutions and business growth.