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主要負責廣告投放:四大數位媒體廣告操作(Facebook/LINE/Yahoo/Google等) TA受眾、版位素材建議、進稿、廣告監測、後臺調整、數據分析、成效型投放操作、平台投放政策資訊更新
此角色將全面主導品牌與行銷策略,打造結合「醫療專業 × 美學體驗」的新型眼科品牌。 身為事業負責人的策略夥伴,你將結合品牌策略、數位行銷與市場洞察,推動品牌成長、顧客體驗創新與跨區擴張。
本職位負責拓展品牌廣告合作,特別聚焦於 民生消費品、健康產品、保健食品、美容保養等產業 的品牌端客戶,協助品牌於健康平台進行整合行銷與廣告投放,提升曝光與轉換成效。
As a key member of the Taiwan Leadership Team, the Marketing Head plays a pivotal role in shaping and executing strategic marketing initiatives in close collaboration with regional and global counterparts. This role is instrumental in strengthening customer relationships, driving sales growth, and enhancing brand equity. The position also leads and empowers the local Marketing team, fostering excellence within a dynamic matrix organization.
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