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As the brand marketing manager, you'll need to grow brand top of mind awareness and equity in Taiwan through the creation of brand strategy and brand plans based on consumer, customer and shopper insights, and to drive recruitment/re-recruitment - both from a customer and consumer perspective that making our brands the most talked about across the market as well as resulting in success at the point of purchase.
The (Senior) Product Marketing Manager will be responsible for the full process of product selection, launch and campaign upon Taiwan region's customer needs and booming up the brand awareness in the market.
As a Senior Product Manager focusing on the OR segment, you will assume a leadership role in shaping and overseeing the development and management of our client's cutting-edge solutions. Collaborating closely with cross-functional teams spanning sales, marketing, research, and development, you will spearhead strategic initiatives to drive product excellence and market success.
Collaborate intimately with product managers, research and development engineers, as well as technical specialists to create and uphold top-notch documentation. This encompasses a range of materials, such as product manuals, data sheets, user guides, FAQs, and marketing assets, all of which are of exceptional quality and consistently updated.
You'll be the mastermind behind creative campaigns that promote artists and products across all platforms, while also analysing data to maximise their impact and identify new market opportunities.
Developing Marketing Strategies: Responsible for creating comprehensive marketing plans, encompassing positioning, pricing, promotions, and product strategies.
Analyse market and consumer trends and define business opportunities.Research marketing pain point and launch new products.
作為行銷總監,您將負責領導並執行公司的實體零售店的行銷策略和活動,以提高品牌知名度、吸引客戶並增加銷售業績。您將領導一個團隊,並與其他部門密切合作,確保活動和策略的成功實施。
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