Brand Marketing Manager - European Sports

Taipei City Permanent NTD1,200,000 - NTD1,800,000 per year
  • Well-established platform business with healthy and significant growth
  • Friendly working environment

About Our Client

A world famous sports retail brand

Job Description

To Be Successful In This Role, You Will Need

Lead the brand growth in developing brand's annual strategies & plans

  • Lead brand strategy and development, including data mining, strategy planning and budget management.
  • Identify portfolio opportunity and optimize portfolio mix through analysis and management of NPD projects.
  • Identify ATL growth drivers and generate content in traditional/digital marketing channel by working with digital/PR team.
  • Understand consumer and market insight by collecting and analyzing data, and finding implications and making plans by working with consumer planning team.
  • Oversee brand budget in an accurate and efficient manner.
  • Conduct robust Pre/Post-M&E for ATL-driven activation.

Develop & Execute Best In Class Consumer Recruitment/re-recruitment Programs

  • Lead ATL/through-the-line campaign and ensure effective execution by working with external agencies and internal cross-function partners including trade marketing, sales, supply chain and finance team.
  • Achieve annual brand goals of sales value/volume, market share, P&L and brand attribute targets including top of mind awareness and brand equity building.
  • Deliver high-quality execution standard that complies with company and brand guideline.
  • Keep optimizing the execution plan, media mix and content strategy to improve the outcome.

Work closely with global stakeholders for innovation initiatives and co-develop growth drivers for local adaption.

Monitor competitive activities (e.g. Media spending, competitive brand health, new brands/innovations, new brand communications initiatives) and understand competition at market level, and identify opportunities and challenges for action.

The Successful Applicant

  • 7+ years' experience in Marketing in MNC company with sports/FMCG industry preferred; a history of working across media, digital, experiential, PR, culture is more than welcomed.
  • Experience in strategic penetration to consumer & shopper insight, category trend and competition to develop marketing strategy and execution plan that unlocks growth opportunities.
  • Holistic skill set and experience at managing top-tier global brand with large scale of A&P investment on multiple media touchpoints (ex: TV, Social, Event… etc.) and through-the-line activities as well as a track record of delivering transformational business results.
  • Strong communication and presentation skill in engagement of global/senior stakeholders and cross-function teams to get alignment, resulting in strong and positive outcomes.
  • Demonstration of brilliant execution across various pillars of brand building.
  • Strong commercial and numerical acumen with attention to detail.
  • Product innovation experience is a plus.

What's on Offer

  • Friendly environment for sports guy
David Hu
Quote job ref
Phone number
+886 2 8729 8268

Job summary

Job function
Product Marketing
What is your area of specialisation?
Taipei City
Contract Type
Consultant name
David Hu
Consultant phone
+886 2 8729 8268
Job Reference

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.