儲存工作 返回搜尋 職務說明 概要 類似職務Harmonious working environmentGreat product quality with heritage關於我們的客戶Our client is a global leader in the premium consumer goods industry, the company develops and markets an exceptional portfolio of internationally renowned brands. They are now looking for a Trade Marketing Manager role to drive market share, revenue, depletion, distribution and brand visibility.職務說明Develop and execute trade marketing strategies across Wholesale, On-Trade, and Off-Trade channels.Translate brand priorities into effective channel activation plans, promotions, and customer programs.Identify growth opportunities through market, customer, and competitor analysis.Optimize pricing, promotion, distribution, and sales tools to drive commercial performance.Build strong relationships with key wholesalers, hotels, restaurants, bars, and strategic accounts.Identify and develop new business opportunities and high-potential customers.Partner with Sales on customer planning, commercial agreements, and investment management.Prioritize key accounts and ensure effective channel resource allocation.Lead CRM strategy and customer data management to improve commercial effectiveness.Establish customer segmentation, data governance, and CRM processes.Leverage customer insights to support account prioritization, relationship management, and business development.Drive CRM adoption and data quality across the Sales organization.Collaborate with Marketing to deliver impactful trade programs, customer activations, and events.Support new product launches through effective pricing, distribution, visibility, and promotional execution.Develop sales tools and activation guidelines to ensure strong market execution.Manage agencies and partners to deliver programs on time and within budget.Manage trade marketing budgets and optimize return on investment.Track and analyze key KPIs, including Sell-in, Sell-out, Depletion, Distribution, Market Share, and ROI.Evaluate program effectiveness and recommend actions to improve business performance.Provide regular business reviews and performance updates to senior management.理想的應徵者6+ years solid trade marketing experience in well-known MNC FMCG companiesFamiliar with channels like GT, Modern Trade as well as wholesalersStrong commercial, analytical, negotiation, and leadership skills.Excellent planning, budgeting, and project management capabilities.Proficiency in CRM, customer analytics, and performance management.Strong stakeholder management and cross-functional collaboration skills.Entrepreneurial mindset with a focus on growth, execution excellence, and continuous improvement.福利待遇Competitive salary package and benefitsStrong ownership of trade marketing strategy in TaiwanCollaborative and supportive company culture聯絡Ivan Mo職務編號JN-092026-7114163手機號+886 2 8729 8248職務概要職務類別行銷企劃子類別通路行銷產業快速消費品(FMCG)地區台北市合約類型全職招募顧問名稱Ivan Mo招募顧問電話+886 2 8729 8248職務編號JN-092026-7114163
