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Senior Brand Manager

Taiwan Permanent View Job Description
This role is responsible for managing marketing activities for an assigned pharmaceutical brand. You will be involved in planning, executing and reviewing marketing programmes, working closely with internal teams and external partners to ensure strong brand performance in the market.The position suits someone who enjoys both strategy and hands-on execution, and who is comfortable working with data, cross‑functional teams and multiple stakeholders.
  • Own a pharma brand end‑to‑end, shaping strategy and execution in Taiwan
  • Balance strategy and hands‑on marketing with real commercial impact

About Our Client

Our client is a leading global healthcare organisation focused on delivering innovative solutions that improve patient outcomes. They are committed to fostering an inclusive and diverse workplace, valuing talent from all backgrounds and perspectives. Equality of opportunity and compliance with non-discrimination employment practices are core to their culture.

Job Description

  • Plan, execute and evaluate marketing activities for the assigned brand, including channel and distribution-related initiatives
  • Review ongoing marketing programmes, track performance and make adjustments where needed
  • Work with analysts to review market data, understand key customer segments and identify growth opportunities and potential risks
  • Coordinate with internal departments and external agencies to ensure marketing plans are clearly communicated and well executed
  • Support the development of product packaging, promotional materials and brand presentation
  • Contribute to overall brand strategy across different market settings, ensuring alignment with commercial objectives

The Successful Applicant

  • Education & Experience: Bachelor's degree or above; MBA or relevant postgraduate qualification is a plus
  • Project Management Capability: Proven experience managing complex, cross‑functional projects involving multiple stakeholders
  • Data‑Driven Mindset: Comfortable working with market data, insights and research to support decision‑making and strategy development
  • Marketing Exposure: Experience in consumer and/or managed markets marketing or strategy roles, preferably within healthcare or pharmaceuticals
  • Commercial Understanding: Exposure to sales or sales leadership, with an understanding of how marketing supports commercial execution
  • Brand Development Experience: Experience working on emerging brands or in developmental roles, from strategy through execution
  • Industry Knowledge: Solid understanding of pharmaceutical product development and commercialisation processes
  • Local Market Awareness: Familiarity with the Taiwan healthcare environment and market dynamics
  • Communication & Collaboration: Strong communication and coordination skills, able to work effectively across functions and with external partners

What's on Offer

A high‑visibility brand marketing role with real business ownership, strong development exposure, and a clear pathway to senior commercial leadership.

Contact
Evelyn Chen
Quote job ref
JN-052026-7014840
Phone number
+886287298208

Job summary

Job function
Life Sciences
Specialisation
Pharmaceutical
What is your area of specialisation?
Healthcare / Pharmaceutical
Location
Taiwan
Contract Type
Permanent
Consultant name
Evelyn Chen
Consultant phone
+886287298208
Job Reference
JN-052026-7014840

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.