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Senior Brand Manager (GC/Hema)

Taiwan Permanent View Job Description
We are looking for an experienced and motivated (Senior) Brand Manager to take ownership of an Oncology portfolio, with a clear focus on GI cancer or Hematology. This role plays a critical part in shaping brand strategy, driving commercial performance, and building strong engagement with key stakeholders across the Oncology ecosystem.
  • Own a pharma brand end‑to‑end, shaping strategy and execution in Taiwan
  • Balance strategy and hands‑on marketing with real commercial impact

About Our Client

Our client is a leading global healthcare organisation focused on delivering innovative solutions that improve patient outcomes. They are committed to fostering an inclusive and diverse workplace, valuing talent from all backgrounds and perspectives. Equality of opportunity and compliance with non-discrimination employment practices are core to their culture.

Job Description

  • Lead the overall management of the Oncology product group, covering brand strategy, product promotion, business performance analysis, competitive landscape, and financial results.
  • Design and execute customer- and patient-centric marketing strategies, including integrated campaigns, omni-channel initiatives, and high-quality promotional materials.
  • Work closely with cross-functional partners to ensure effective budget planning, deployment, and expense monitoring.
  • Build and maintain strong partnerships with key opinion leaders (KOLs), healthcare professionals, and other critical stakeholders within the therapeutic area.
  • Develop and deliver impactful sales force materials and training, enabling the field team to communicate product value confidently and effectively.
  • Support new product launch activities, from positioning and resource planning to cross-functional coordination and brand team leadership.

The Successful Applicant

  • Solid professional background in Oncology, with a good understanding of market dynamics, policy environment, customer insights, market access, and stakeholder management.
  • Proven experience in new product launches, including brand positioning, strategic planning, and collaboration across multiple functions.
  • Hands-on experience with self-paid medicines, covering pricing strategy, channel management, financial modelling, advocacy, and value proposition development.
  • Familiarity with specialty-based selling models, and a strong appreciation for agile, customer-centric, and medically driven promotional approaches.
  • At least 2 years of marketing experience, ideally within pharmaceuticals, biotech, or healthcare-related industries.
  • Experience or strong interest in GI cancer or Hematology is highly preferred.

What's on Offer

A high‑visibility brand marketing role with real business ownership, strong development exposure, and a clear pathway to senior commercial leadership.

Contact
Evelyn Chen
Quote job ref
JN-052026-7015994
Phone number
+886287298208

Job summary

Job function
Life Sciences
Specialisation
Pharmaceutical
What is your area of specialisation?
Healthcare / Pharmaceutical
Location
Taiwan
Contract Type
Permanent
Consultant name
Evelyn Chen
Consultant phone
+886287298208
Job Reference
JN-052026-7015994

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.