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Marketing Manager

台北市 全職 NTD1,800,000 - NTD2,300,000 年薪 查看職務說明
The Marketing Manager is responsible for driving brand growth and business performance through strategic brand management, trade marketing, retail activations, and digital marketing initiatives.
  • Great niche brands with high quality
  • Strong business momentum with opportunity to grow

關於我們的客戶

Our client is a global premium lifestyle brand with diversified product portfolios. The company fosters an entrepreneurial, fast-paced environment that values creativity, innovation, and excellence in brand building and consumer engagement. They are now looking for a Marketing Manager to oversee their marketing strategy in Taiwan.

職務說明

  • Develop and execute local brand strategies that align with regional and global brand objectives.
  • Create and manage annual marketing calendars, product launch plans, trade marketing initiatives, and campaign schedules.
  • Lead end-to-end new product launches, including strategic planning, execution, performance tracking, and post-launch evaluation.
  • Analyze brand performance, market trends, competitive activities, and consumer insights to identify growth opportunities and business recommendations.
  • Prepare business reviews, marketing reports, and presentations for internal stakeholders and management teams.
  • Plan and implement trade marketing programs, retail activations, in-store promotions, events, and consumer engagement initiatives.
  • Collaborate closely with Retail and Commercial teams to enhance the customer journey and elevate the in-store experience.
  • Ensure excellence in point-of-sale execution, visual merchandising, and brand visibility across all retail channels.
  • Support and execute digital marketing activities, including social media campaigns, e-commerce content, digital advertising, and online brand visibility initiatives.
  • Partner with internal stakeholders and external agencies to develop localized marketing and communication assets
  • Manage marketing budgets, including forecasting, allocation, tracking, and cost control.
  • Coordinate with external agencies, suppliers, and business partners to ensure projects are delivered on time, within budget, and to the required quality standards.
  • Collaborate effectively with cross-functional teams including Commercial, Retail, Education, Supply Chain, Finance, and Regional Marketing.

理想的應徵者

  • 8+ years solid brand marketing experience in FMCG, retail or lifestyle categories.
  • Results-driven marketing professional with a passion for brand building and consumer engagement.
  • Strong project management skills with the ability to manage multiple priorities simultaneously.
  • Excellent interpersonal, communication, and stakeholder management skills.
  • Commercially minded with strong analytical and problem-solving capabilities.
  • Confident presenter with the ability to influence and engage diverse audiences.
  • Proven ability to perform effectively in a fast-paced environment and manage tight deadlines.
  • Process-oriented, while remaining agile and adaptable in a dynamic business environment.
  • Solid understanding of the Taiwan retail, beauty, luxury, and digital marketing landscape.



福利待遇

  • Competitive salary package and benefits
  • Strong ownership of marketing strategy in Taiwan
  • Collaborative and supportive company culture
聯絡
Ivan Mo
職務編號
JN-082026-7089680
手機號
+886 2 8729 8248

職務概要

職務類別
行銷企劃
子類別
行銷企劃總監/副總裁
產業
快速消費品(FMCG)
地區
台北市
合約類型
全職
招募顧問名稱
Ivan Mo
招募顧問電話
+886 2 8729 8248
職務編號
JN-082026-7089680

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