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Marketing Manager - Consumer Healthcare

Taiwan Permanent View Job Description
The Marketing Lead will drive strategic marketing initiatives within the life science industry, working to develop and execute impactful campaigns. This role requires a results-oriented professional with expertise in leading marketing strategies and a deep understanding of the market insights.
  • Own the franchise vision from long-term strategy to in-market execution
  • Co-own the P&L , steering investments, pricing, and access strategies

About Our Client

A well-established and innovative organization in the life science industry, this large organization is known for its commitment to advancing scientific solutions. It operates in a highly professional and collaborative environment to deliver excellence in its field.

Job Description

Strategic & Brand Leadership

  • Define and execute the long-term marketing strategy for the franchise, aligned with business objectives and global/regional direction
  • Lead brand planning, positioning, and differentiation across the product lifecycle
  • Convert market insights into clear strategic choices and executable plans



Customer, KOL & Market Engagement

  • Build trusted partnerships with key customers, KOLs, and professional societies
  • Drive high-quality, insight-led omnichannel engagement strategies and content
  • Work closely with Medical and Market Access to deliver integrated, customer-centric initiatives



Market Access & Pricing (Co-Steering)

  • Co-steer access and pricing strategies to support optimal reimbursement and listing outcomes
  • Partner with Market Access, HEOR, and Policy teams to demonstrate value
  • Monitor policy and access dynamics and adapt strategies proactively



Cross-Functional & Regional/Global Collaboration

  • Lead strong collaboration with Sales, Medical, Market Access, Finance, Regulatory, and other functions
  • Serve as the primary local marketing contact for regional and global teams
  • Ensure effective localization of global strategies while elevating local insights to shape regional/global plans



Team Leadership & Talent Development

  • Lead, coach, and develop marketer(s), setting clear priorities and expectations
  • Build an engaged, high-performance team culture
  • Drive performance management, feedback, and development planning



Business, Compliance & Innovation

  • Own the P&L, ensuring strong ROI and disciplined resource allocation
  • Monitor KPIs, manage risks, and support forecasting and scenario planning
  • Ensure full compliance with regulations, codes, and internal policies
  • Champion innovation in strategy, content, and channels

The Successful Applicant

  • 3+ years' experience as a Brand Manager in pharmaceutical or healthcare marketing
  • 2+ years of direct people leadership experience
  • Vaccines or consumer healthcare experience
  • Strong track record in brand and lifecycle management
  • Experience working with KOLs, hospitals, or public health stakeholders
  • Exposure to market access, pricing, reimbursement, or tender processes
  • Experience collaborating with regional and/or global teams

What's on Offer

  • High visibility role with local, regional, and global exposure
  • Opportunity to shape strategy, grow talent, and influence outcomes
Contact
Jenny I Wang
Quote job ref
JN-042026-6997571
Phone number
+886 2 8729 8235

Job summary

Job function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
Healthcare / Pharmaceutical
Location
Taiwan
Contract Type
Permanent
Consultant name
Jenny I Wang
Consultant phone
+886 2 8729 8235
Job Reference
JN-042026-6997571

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.