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Head of Trade Marketing

台北市 全職 NTD2,800,000 - NTD3,500,000 年薪 查看職務說明
The Head of Trade Marketing is responsible for developing and executing the company's trade marketing strategy to drive sustainable business growth, strengthen customer partnerships, and maximize category performance across all channels.
  • Great company and proud of the brand
  • Strong and diversified product portfolio with great quality

關於我們的客戶

Our client is one of the world's largest and most respected consumer goods companies with diversified product portfolio. They have a clear vision and purpose with strong commitment to human being. They are now looking for a Head of Trade Marketing to develop its trade marketing strategy in Taiwan.

職務說明

  • Develop and lead the company's trade marketing strategy aligned with overall business objectives and brand priorities.
  • Translate brand and portfolio strategies into channel-specific activation plans that drive shopper conversion and category growth.
  • Identify market trends, shopper insights, customer dynamics, and competitive activities to inform commercial decision-making.
  • Build short- and long-term commercial growth plans across modern trade, traditional trade, wholesale, e-commerce, and emerging channels.
  • Partner closely with Key Account Managers and Sales Leadership to develop winning customer business plans.
  • Manage trade investment budgets to ensure optimal ROI and profitable growth.
  • Evaluate promotional effectiveness through post-event analysis and recommend improvements.
  • Build strong capabilities in category management, shopper marketing, data analytics, and commercial planning.
  • Foster a culture of collaboration, accountability, innovation, and execution excellence.

理想的應徵者

  • 12+ years solid trade marketing experience in well-known MNC FMCG companies
  • Experience in managing large-scale trade investments and customer relationships with major retail accounts.
  • Familiar with all channels in Taiwan including Modern Trade, General Trade as well a pharmacies channels
  • Strong communication and interpersonal skills in both English and Mandarin
  • Solid people management experience and demonstrated success in leading high-performing cross-functional teams.
  • Strategic with growth mindset and able to handle categories with high complexity
  • Strong influencing and stakeholder's management
  • High flexibility and take initiatives to drive changes

福利待遇

  • Competitive salary package and benefits
  • Strong ownership of trade marketing strategy
  • Collaborative and supportive company culture
  • Have chance to lead a sizeable trade marketing team
聯絡
Ivan Mo
職務編號
JN-072026-7070473
手機號
+886 2 8729 8248

職務概要

職務類別
行銷企劃
子類別
通路行銷
產業
快速消費品(FMCG)
地區
台北市
合約類型
全職
招募顧問名稱
Ivan Mo
招募顧問電話
+886 2 8729 8248
職務編號
JN-072026-7070473

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