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Trade Marketing Manager

Taipei City Permanent NTD1,300,000 - NTD1,700,000 per year View Job Description
The Trade Marketing Manager will lead the development and execution of trade marketing and commercial strategies across omni-channels and the full Company brand portfolio in Taiwan. Work closely with Sales and Brand Marketing to drive market share, revenue, depletion, distribution and brand visibility, while ensuring effective resource allocation and alignment with brand strategies, market dynamics and corporate objectives.
  • Harmonious working environment
  • Great product quality with heritage

About Our Client

Our client is a global leader in the premium consumer goods industry, the company develops and markets an exceptional portfolio of internationally renowned brands. They are now looking for a Trade Marketing Manager role to drive market share, revenue, depletion, distribution and brand visibility.

Job Description

  • Develop and execute trade marketing strategies across Wholesale, On-Trade, and Off-Trade channels.
  • Translate brand priorities into effective channel activation plans, promotions, and customer programs.
  • Identify growth opportunities through market, customer, and competitor analysis.
  • Optimize pricing, promotion, distribution, and sales tools to drive commercial performance.
  • Build strong relationships with key wholesalers, hotels, restaurants, bars, and strategic accounts.
  • Identify and develop new business opportunities and high-potential customers.
  • Partner with Sales on customer planning, commercial agreements, and investment management.
  • Prioritize key accounts and ensure effective channel resource allocation.
  • Lead CRM strategy and customer data management to improve commercial effectiveness.
  • Establish customer segmentation, data governance, and CRM processes.
  • Leverage customer insights to support account prioritization, relationship management, and business development.
  • Drive CRM adoption and data quality across the Sales organization.
  • Collaborate with Marketing to deliver impactful trade programs, customer activations, and events.
  • Support new product launches through effective pricing, distribution, visibility, and promotional execution.
  • Develop sales tools and activation guidelines to ensure strong market execution.
  • Manage agencies and partners to deliver programs on time and within budget.
  • Manage trade marketing budgets and optimize return on investment.
  • Track and analyze key KPIs, including Sell-in, Sell-out, Depletion, Distribution, Market Share, and ROI.
  • Evaluate program effectiveness and recommend actions to improve business performance.
  • Provide regular business reviews and performance updates to senior management.

The Successful Applicant

  • 6+ years solid trade marketing experience in well-known MNC FMCG companies
  • Familiar with channels like GT, Modern Trade as well as wholesalers
  • Strong commercial, analytical, negotiation, and leadership skills.
  • Excellent planning, budgeting, and project management capabilities.
  • Proficiency in CRM, customer analytics, and performance management.
  • Strong stakeholder management and cross-functional collaboration skills.
  • Entrepreneurial mindset with a focus on growth, execution excellence, and continuous improvement.

What's on Offer

  • Competitive salary package and benefits
  • Strong ownership of trade marketing strategy in Taiwan
  • Collaborative and supportive company culture
Contact
Ivan Mo
Quote job ref
JN-092026-7114163
Phone number
+886 2 8729 8248

Job summary

Job function
Marketing
Specialisation
Trade Marketing
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Taipei City
Contract Type
Permanent
Consultant name
Ivan Mo
Consultant phone
+886 2 8729 8248
Job Reference
JN-092026-7114163

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.