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Trade Marketing Manager

Taipei City Permanent NTD1,300,000 - NTD1,800,000 per year View Job Description
The Trade Marketing Manager is responsible for driving omnichannel (O+O) trade marketing strategies across department stores, retail channels, and e-commerce platforms to maximize brand visibility, customer engagement, and sales performance.
  • Market leader and proud of the Group
  • Promising career opportunities

About Our Client

Our client is a leading multinational organization with a portfolio of iconic global brands and a strong presence across retail, e-commerce, and professional channels. They are now looking for a Trade Marketing Manager to maintain strong relationship with Department Stores.

Job Description

  • Lead the development and execution of annual and quarterly omnichannel (Online + Offline) promotional and marketing strategies across all brands.
  • Integrate promotional campaigns across department store counters, retail channels, and e-commerce platforms to ensure consistency in brand messaging, promotional offers, and visual presentation.
  • Evaluate and optimize marketing budget allocation across multiple channels to maximize business performance and efficiency.
  • Develop and implement annual Trade Marketing strategies and activation plans for key department store promotional periods, including Anniversary Sales, Mother's Day Campaigns, Mid-Year Sales, and other major retail events.
  • Design competitive and market-relevant channel-exclusive promotional bundles and Gift-With-Purchase (GWP) programs to drive store traffic, conversion, and average transaction value.
  • Manage promotional budgets, evaluate campaign ROI, and continuously optimize spending and resource allocation based on retail performance data and business insights.
  • Build, maintain, and strengthen strategic partnerships with key stakeholders across department store organizations, including leasing teams, headquarters management, floor managers, and department supervisors.
  • Develop customized marketing initiatives and exclusive brand activations tailored to the customer profiles and positioning of different department store groups, creating mutually beneficial business opportunities.

The Successful Applicant

  • 5+ years solid trade marketing experience in beauty, lifestyle, home applicance categories
  • Familiar with Department stores with proven track record in planning and executing department store marketing campaigns and promotional programs.
  • Well-established relationships with major department store groups in Taiwan, with a strong network among leasing, merchandising, and store management decision-makers.
  • Exceptional interpersonal, communication, and stakeholder management abilities.
  • Strong commercial acumen and negotiation skills, with the ability to secure high-value resources and favorable business terms in complex and high-pressure environments.
  • Resourceful, resilient, and highly effective in managing senior-level external partnerships.
  • Demonstrated ability to manage multiple campaigns, promotional calendars, and stakeholder groups simultaneously.
  • Excellent project management, prioritization, organizational, and cross-functional collaboration skills.
  • Proven capability to drive execution through effective coordination of internal and external resources.
  • Strong analytical skills with the ability to interpret retail sales data, market trends, and competitor activities.
  • Capable of transforming business insights into actionable promotional strategies, negotiation leverage, and growth opportunities.



What's on Offer

  • Competitive salary package and benefits
  • Strong ownership of trade marketing strategy in Taiwan
  • Promising career development
Contact
Ivan Mo
Quote job ref
JN-092026-7114002
Phone number
+886 2 8729 8248

Job summary

Job function
Marketing
Specialisation
Trade Marketing
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Taipei City
Contract Type
Permanent
Consultant name
Ivan Mo
Consultant phone
+886 2 8729 8248
Job Reference
JN-092026-7114002

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.