Senior Product Marketing Manager

Market & Portfolio Strategy

• Monitor market trends, competitive activities, consumer behavior, and channel dynamics to identify growth opportunities and potential risks.
• Conduct comprehensive market, customer, and competitor analysis to guide portfolio decisions and strategic planning.
• Develop and execute category growth strategies aligned with business objectives.
• Define portfolio architecture, product positioning, and long-term roadmap plans.

New Product Introduction (NPI) & Commercialization

• Lead the business planning and commercialization process for new product introductions.
• Develop compelling business cases, portfolio rationale, pricing recommendations, and launch strategies.
• Own end-to-end Go-To-Market (GTM) planning, including positioning, value proposition development, channel strategy, and launch execution.
• Track post-launch performance and implement corrective actions to maximize business results.

Portfolio Performance & Lifecycle Management

• Manage product portfolio performance throughout the entire lifecycle.
• Drive initiatives to sustain portfolio growth, including line extensions, product refreshes, pricing optimization, and channel expansion programs.
• Evaluate category gaps and identify opportunities for future portfolio enhancements.
• Work closely with global, regional, and local stakeholders to align business priorities.

Forecasting, Supply Planning & Operations

• Partner with Operations, Supply Chain, and Commercial teams to drive Sales & Operations Planning (S&OP).
• Develop demand forecasts and inventory plans to ensure healthy stock availability and inventory productivity.
• Monitor inventory levels, forecast accuracy, and supply risks.
• Support business continuity through proactive planning and operational alignment.

Financial & Business Management

• Own category financial performance, including revenue, margin, profitability, and forecast accuracy.
• Develop annual business plans, revenue projections, and performance tracking mechanisms.
• Analyze business results and provide regular performance updates to management.
• Identify opportunities to improve commercial effectiveness and optimize profitability.

Cross-Functional Leadership

• Collaborate with Product Development, Engineering, Sales, Marketing, Finance, Operations, and Supply Chain teams to ensure seamless execution.
• Act as a key business leader driving alignment across multiple functions and stakeholders.
• Influence decision-making through data-driven recommendations and strategic insights.