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Senior Product Marketing Manager

Taiwan Permanent View Job Description
We are seeking a commercially driven Senior Product Marketing Manager to lead portfolio strategy, product commercialization, and business performance across a key product category. This role will be responsible for identifying market opportunities, developing portfolio roadmaps, driving new product introductions, and partnering cross-functionally to deliver sustainable business growth.
  • high-potential multinational company
  • chance to work with foreign company and colleagues

About Our Client



Our client is a leading global consumer lifestyle company with a strong presence across Asia, Europe, and North America. The organization is dedicated to creating innovative products and experiences that improve everyday life while delivering sustainable business growth.

With a portfolio of trusted brands and a commitment to consumer-centric innovation, the company combines market insights, product excellence, and commercial execution to deliver meaningful solutions across multiple channels, including retail, e-commerce, and strategic partnerships.

The company fosters a collaborative and entrepreneurial culture where employees are empowered to challenge conventions, drive innovation, and make a tangible business impact. This is an exciting opportunity to join a high-performing team and play a key role in shaping the future growth of a well-established international business.

Job Description



Market & Portfolio Strategy

  • Monitor market trends, competitive activities, consumer behavior, and channel dynamics to identify growth opportunities and potential risks.
  • Conduct comprehensive market, customer, and competitor analysis to guide portfolio decisions and strategic planning.
  • Develop and execute category growth strategies aligned with business objectives.
  • Define portfolio architecture, product positioning, and long-term roadmap plans.



New Product Introduction (NPI) & Commercialization

  • Lead the business planning and commercialization process for new product introductions.
  • Develop compelling business cases, portfolio rationale, pricing recommendations, and launch strategies.
  • Own end-to-end Go-To-Market (GTM) planning, including positioning, value proposition development, channel strategy, and launch execution.
  • Track post-launch performance and implement corrective actions to maximize business results.



Portfolio Performance & Lifecycle Management

  • Manage product portfolio performance throughout the entire lifecycle.
  • Drive initiatives to sustain portfolio growth, including line extensions, product refreshes, pricing optimization, and channel expansion programs.
  • Evaluate category gaps and identify opportunities for future portfolio enhancements.
  • Work closely with global, regional, and local stakeholders to align business priorities.



Forecasting, Supply Planning & Operations

  • Partner with Operations, Supply Chain, and Commercial teams to drive Sales & Operations Planning (S&OP).
  • Develop demand forecasts and inventory plans to ensure healthy stock availability and inventory productivity.
  • Monitor inventory levels, forecast accuracy, and supply risks.
  • Support business continuity through proactive planning and operational alignment.



Financial & Business Management

  • Own category financial performance, including revenue, margin, profitability, and forecast accuracy.
  • Develop annual business plans, revenue projections, and performance tracking mechanisms.
  • Analyze business results and provide regular performance updates to management.
  • Identify opportunities to improve commercial effectiveness and optimize profitability.



Cross-Functional Leadership

  • Collaborate with Product Development, Engineering, Sales, Marketing, Finance, Operations, and Supply Chain teams to ensure seamless execution.
  • Act as a key business leader driving alignment across multiple functions and stakeholders.
  • Influence decision-making through data-driven recommendations and strategic insights.

The Successful Applicant

  • Bachelor's degree in Business Administration, Marketing, Economics, Engineering, or a related field.
  • Master's degree (MBA or equivalent) is preferred but not required.



What's on Offer

  • Opportunity to own a strategically significant category with direct impact on business performance.
  • High visibility role working with senior leadership and cross-functional stakeholders.
  • Influence product strategy, innovation roadmap, and market expansion initiatives.
  • Dynamic, international working environment that values innovation, entrepreneurship, and consumer-centric thinking.
  • Strong career development opportunities within a growing global organization.



Contact
Alicia Jao
Quote job ref
JN-082026-7089623
Phone number
+886 2 8729 8254

Job summary

Job function
Marketing
Specialisation
Product Marketing
What is your area of specialisation?
Retail
Location
Taiwan
Contract Type
Permanent
Consultant name
Alicia Jao
Consultant phone
+886 2 8729 8254
Job Reference
JN-082026-7089623

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.