Marketing Manager

HN Channel & Hospital Strategy

• Develop and execute hospital listing strategies to expand market access and strengthen institutional partnerships.
• Identify, map, and prioritise key hospital stakeholders, healthcare professionals (HCPs), and decision makers.
• Drive strategic engagement plans to support business growth and long-term healthcare ecosystem development.
• Evaluate market opportunities, healthcare trends, policy changes, and competitive activities to identify growth opportunities.

Medical Marketing & Scientific Communication

• Adapt brand propositions and product claims into HCP-focused, scientifically grounded, and compliant communication materials.
• Collaborate closely with cross-functional teams including Marketing, Medical Affairs, and Scientific Affairs to ensure message consistency and relevance.
• Strengthen scientific credibility by leveraging clinical evidence and expert insights to build professional trust and confidence.

HCP Engagement & Advocacy Development

• Design and implement scalable HCP engagement strategies across medical congresses, symposiums, educational programmes, expert roundtables, and digital platforms.
• Establish professional advocacy models to enhance brand recommendation and influence within the healthcare community.
• Build strong relationships with key opinion leaders (KOLs), medical societies, and professional organisations.

Performance & Business Management

• Define HN channel priorities, investment strategies, and activation roadmaps aligned with business objectives.
• Monitor KPIs, ROI, hospital listing progress, and HCP engagement effectiveness.
• Generate actionable insights and optimisation recommendations to maximise business impact.

Compliance & Governance

• Ensure all activities comply with local regulations, industry standards, and relevant healthcare marketing guidelines.
• Maintain the highest standards of ethical engagement with healthcare professionals and stakeholders.