Marketing Lead (Oncology)

• Lead the development and execution of local marketing strategies aligned with organizational goals and business priorities.
• Drive brand strategy development and lifecycle management across assigned therapeutic areas or portfolios.
• Ensure marketing strategies are customer-centric, insight-driven, and focused on delivering sustainable value.
• Monitor market dynamics, industry trends, competitive activities, and healthcare policy developments to identify opportunities and risks.
• Provide strategic input into market access, stakeholder engagement, and communication initiatives.

Marketing Excellence

• Establish and continuously enhance marketing capabilities, frameworks, and best practices across the organization.
• Promote data-driven decision making, omni-channel engagement, and digital innovation.
• Leverage AI and emerging technologies to improve customer engagement, business effectiveness, and marketing execution.
• Maintain strong knowledge of market developments, customer needs, and therapeutic area trends.
• Drive forecasting accuracy, inventory planning, and resource optimization.

Team Leadership and Talent Development

• Lead, coach, and develop a high-performing marketing team.
• Foster a culture of accountability, collaboration, innovation, and continuous improvement.
• Support individual career development through coaching, feedback, succession planning, and capability-building programs.
• Create an inclusive and empowering environment where employees can grow professionally and contribute meaningfully.
• Ensure appropriate allocation of talent and resources to achieve business objectives.

Cross-Functional Collaboration

• Partner closely with Medical Affairs, Sales, Market Access, Regulatory Affairs, Commercial Excellence, and other business functions to ensure aligned execution.
• Lead cross-functional initiatives that improve patient outcomes and business performance.
• Build strong internal and external networks to accelerate innovation and organizational effectiveness.
• Influence stakeholders across multiple functions and levels without relying on formal authority.

External Stakeholder Engagement

• Develop and maintain strong relationships with key healthcare stakeholders, including healthcare professionals, opinion leaders, advocacy groups, and strategic partners.
• Support educational initiatives, scientific exchange, and stakeholder engagement activities.
• Represent the organization in external forums and industry discussions when appropriate.