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Marketing Lead - Food Serivce

New Taipei City Permanent NTD2,500,000 - NTD3,300,000 per year View Job Description
The Marketing Lead will be responsible for shaping and executing the overall marketing strategy for a leading food solutions business in Taiwan. The position plays a critical role in translating business objectives into impactful marketing initiatives while leading a high-performing team and fostering cross-functional collaboration.
  • Stable business with harmonious working environment
  • Market leader with proud of the brand

About Our Client

Our client is a leading global foodservice solutions provider serving professional chefs, restaurants, hotels, and catering operators. They are now looking for a sophisticated Marketing Lead to shapre their marketing strategy in Taiwan.

Job Description

  • Develop and execute comprehensive marketing strategies and annual business plans aligned with regional priorities and local market opportunities.
  • Drive sustainable category growth, strengthen brand equity, and expand market share through effective portfolio and channel strategies.
  • Identify growth opportunities and translate market trends into actionable business initiatives.
  • Lead portfolio strategy, product lifecycle management, and innovation pipelines.
  • Ensure successful execution of new product launches and business initiatives from concept through commercialization.
  • Drive customer relevance and differentiation through strong product propositions and market-focused innovation.
  • Establish and maintain strong relationships with agencies, media partners, industry associations, key customers, and strategic partners.
  • Represent the organization within relevant industry forums and business networks.
  • Lead the development and execution of integrated marketing campaigns across multiple channels.
  • Accelerate digital marketing capabilities, leveraging data and technology to enhance customer engagement and campaign effectiveness.
  • Build organizational capabilities to support long-term business growth.

The Successful Applicant

  • 10+ years of progressive marketing experience, including leadership positions within FMCG, foodservice, hospitality, or related industries.
  • Familiar with Food service channels including HORECA, chain restaurants as well as distributor management
  • Strong track record in developing and executing strategic marketing plans that deliver measurable business results.
  • Deep expertise in digital marketing, customer engagement, and data-driven marketing approaches.
  • Strong understanding of Taiwan's foodservice landscape, customer behaviors, and market dynamics.
  • Proven ability to lead and develop teams while influencing stakeholders across a matrix organization.
  • Strong commercial acumen, analytical capabilities, and project management skills.
  • Excellent communication, presentation, and stakeholder management skills.
  • Fluent in both Mandarin and English.

What's on Offer

  • Competitive salary package and benefits
  • Strong ownership of marketing strategy in Taiwan
  • Collaborative and supportive company culture
Contact
Ivan Mo
Quote job ref
JN-102026-7124410
Phone number
+886 2 8729 8248

Job summary

Job function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
New Taipei City
Contract Type
Permanent
Consultant name
Ivan Mo
Consultant phone
+886 2 8729 8248
Job Reference
JN-102026-7124410

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.