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Marketing Manager

Taipei City Permanent NTD1,800,000 - NTD2,300,000 per year View Job Description
The Marketing Manager is responsible for driving brand growth and business performance through strategic brand management, trade marketing, retail activations, and digital marketing initiatives.
  • Great niche brands with high quality
  • Strong business momentum with opportunity to grow

About Our Client

Our client is a global premium lifestyle brand with diversified product portfolios. The company fosters an entrepreneurial, fast-paced environment that values creativity, innovation, and excellence in brand building and consumer engagement. They are now looking for a Marketing Manager to oversee their marketing strategy in Taiwan.

Job Description

  • Develop and execute local brand strategies that align with regional and global brand objectives.
  • Create and manage annual marketing calendars, product launch plans, trade marketing initiatives, and campaign schedules.
  • Lead end-to-end new product launches, including strategic planning, execution, performance tracking, and post-launch evaluation.
  • Analyze brand performance, market trends, competitive activities, and consumer insights to identify growth opportunities and business recommendations.
  • Prepare business reviews, marketing reports, and presentations for internal stakeholders and management teams.
  • Plan and implement trade marketing programs, retail activations, in-store promotions, events, and consumer engagement initiatives.
  • Collaborate closely with Retail and Commercial teams to enhance the customer journey and elevate the in-store experience.
  • Ensure excellence in point-of-sale execution, visual merchandising, and brand visibility across all retail channels.
  • Support and execute digital marketing activities, including social media campaigns, e-commerce content, digital advertising, and online brand visibility initiatives.
  • Partner with internal stakeholders and external agencies to develop localized marketing and communication assets
  • Manage marketing budgets, including forecasting, allocation, tracking, and cost control.
  • Coordinate with external agencies, suppliers, and business partners to ensure projects are delivered on time, within budget, and to the required quality standards.
  • Collaborate effectively with cross-functional teams including Commercial, Retail, Education, Supply Chain, Finance, and Regional Marketing.

The Successful Applicant

  • 8+ years solid brand marketing experience in FMCG, retail or lifestyle categories.
  • Results-driven marketing professional with a passion for brand building and consumer engagement.
  • Strong project management skills with the ability to manage multiple priorities simultaneously.
  • Excellent interpersonal, communication, and stakeholder management skills.
  • Commercially minded with strong analytical and problem-solving capabilities.
  • Confident presenter with the ability to influence and engage diverse audiences.
  • Proven ability to perform effectively in a fast-paced environment and manage tight deadlines.
  • Process-oriented, while remaining agile and adaptable in a dynamic business environment.
  • Solid understanding of the Taiwan retail, beauty, luxury, and digital marketing landscape.



What's on Offer

  • Competitive salary package and benefits
  • Strong ownership of marketing strategy in Taiwan
  • Collaborative and supportive company culture
Contact
Ivan Mo
Quote job ref
JN-082026-7089680
Phone number
+886 2 8729 8248

Job summary

Job function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Taipei City
Contract Type
Permanent
Consultant name
Ivan Mo
Consultant phone
+886 2 8729 8248
Job Reference
JN-082026-7089680

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.