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Marketing & EC Manager - Fashion Industry

Taipei City Permanent NTD1,800,000 - NTD2,200,000 per year View Job Description
The Marketing & EC Manager is responsible for leading the strategic planning, localization, and execution of integrated marketing, communications, CRM, and digital commerce initiatives across a portfolio of brands.
  • Great chance for handling multiple categories
  • Clear company vision with harmonious working environment

About Our Client

Our client is a well-established international brand management and distribution organization with a strong presence across Asia. They are now looking for a Marketing & EC Manager to oversee all of their portfolio in Taiwan.

Job Description

  • Develop and execute comprehensive marketing strategies and initiatives aligned with global direction while addressing local market needs.
  • Lead annual marketing planning, including public relations, events, advertising, social media, customer engagement, and digital activities.
  • Partner closely with regional and global stakeholders, senior leadership, and local business teams to ensure alignment of marketing priorities with business objectives.
  • Lead communication strategies across earned, owned, and paid media channels to maximize visibility and brand reputation.
  • Oversee content development, media engagement, interviews, editorial placements, events, and partnership initiatives.
  • Build and maintain strong relationships with media, influencers, opinion leaders, and strategic partners.
  • Lead and optimize digital commerce performance across owned and third-party online platforms.
  • Develop and implement digital marketing strategies, including search, content, social media, influencer engagement, and performance marketing initiatives.
  • Identify emerging digital trends, platforms, and technologies that can support business growth and enhance customer experience.
  • Manage online sales performance and collaborate with internal and external partners to maximize commercial results.

The Successful Applicant

  • 8+ years of experience in marketing, communications, digital marketing, and/or e-commerce, with progressive leadership responsibilities.
  • Proven track record of developing and executing integrated marketing strategies that drive business growth.
  • Strong experience in media relations, public relations, and stakeholder management.
  • Solid understanding of CRM, customer lifecycle management, and data-driven marketing.
  • Hands-on experience with digital marketing channels, social media platforms, and e-commerce operations.
  • Familiarity with third-party e-commerce marketplaces and online retail ecosystems is an advantage.
  • Excellent communication, presentation, and interpersonal skills in both English and Mandarin
  • Strong analytical mindset with the ability to translate data into actionable business insights.
  • Demonstrated ability to lead, coach, and develop high-performing teams.
  • Experience working in matrixed and international organizations with multiple stakeholders.
  • Ability to thrive in a dynamic, fast-paced, and complex business environment.

What's on Offer

  • Clear company vision with harmonious working environment
  • Chance for handling multiple categories with a lot of learning
  • Collaborative and supportive company culture
Contact
Ivan Mo
Quote job ref
JN-112026-7139250
Phone number
+886 2 8729 8248

Job summary

Job function
Marketing
Specialisation
Marketing Communications
What is your area of specialisation?
Retail
Location
Taipei City
Contract Type
Permanent
Consultant name
Ivan Mo
Consultant phone
+886 2 8729 8248
Job Reference
JN-112026-7139250

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.