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Chief Marketing Officer (CMO)

Taiwan Permanent View Job Description
The Chief Marketing Officer (CMO) will lead the lead brand strategy and customer growth as part of the Pre-IPO leadership team, focus on drive brand growth, customer engagement, development and execution of marketing strategies.
  • Newly created Chief Marketing Officer opportunity
  • Premium membership-based lifestyle smart space asset management platform.

About Our Client

This is a private equity and real estate investment firm based in Singapore. It focuses on real estate investment trusts (REITs), private equity, and integrated green community or resort developments across the Asia Pacific region

Job Description

  • Develop and lead the overall marketing strategy, positioning a leading premium membership-based lifestyle platform.
  • Oversee the full marketing funnel, including brand, demand generation, customer acquisition, retention and loyalty.
  • Define and maintain a consistent brand voice, messaging framework, and customer experience across all channels.
  • Drive brand awareness and market penetration through integrated campaigns, Public Relations events and strategic partnerships.
  • Lead multi-channel customer acquisition initiatives targeting high-value audiences and maximizing conversion.
  • Design and execute membership growth strategies covering acquisition, engagement, retention and community-building programs.
  • Support flagship property launches, experiential events, F&B community initiatives and wellness/senior-living membership sales.
  • Manage external agencies and partners, ensuring brand alignment, execution excellence and strong ROI.
  • Build and lead high-performing teams across marketing, brand, Public Relations,,demand generation and sales enablement functions.
  • Establish scalable marketing infrastructure, governance, and investor-facing brand materials to support expansion, platform growth and future IPO readiness.

The Successful Applicant

  • More than 10 years of experience in premium brand marketing, including at least 5 years in a Marketing Director or Chief Marketing Officer role.
  • Proven experience marketing premium lifestyle brands, luxury hospitality, membership clubs, private clubs, serviced apartments or upscale F&B brands.
  • Demonstrated success leading Pre-IPO branding initiatives or major launch campaigns for new business ventures or flagship projects.
  • Strong capability in managing and leveraging external resources, with deep familiarity with Taiwan's and international advertising, Public Relations, media and event ecosystems.
  • Extensive experience in Brand Strategy, Demand Generation, and end-to-end Customer Journey management.
  • Exceptional storytelling and messaging capabilities for premium brands, with proven ability to act as a brand ambassador across multiple channels.
  • Strong understanding of affluent and high-net-worth customer segments.
  • Excellent English communication skills, with the ability to engage effectively with international brands, partners and stakeholders.

What's on Offer

Attractive annual salaries including equity or stock options.

Contact
Sharon Chow (Lic No: R1104024 / EA no: 18S9099)
Quote job ref
JN-082026-7084424
Phone number
+6564169811

Job summary

Job function
Marketing
Specialisation
Executive Search
What is your area of specialisation?
Financial Services
Location
Taiwan
Contract Type
Permanent
Consultant name
Sharon Chow (Lic No: R1104024 / EA no: 18S9099)
Consultant phone
+6564169811
Job Reference
JN-082026-7084424

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.