行銷企劃職務 - 行銷企劃 - 產品經理類別

Drive local product marketing strategy and execute go-to-market plans aligned with global direction. Manage sales performance metrics while identifying market opportunities and coordinating across business units to accelerate growth.

We are seeking an experienced Senior Product Manager to lead the strategic planning and commercial growth of a lung cancer portfolio. This role partners closely with Sales, Medical, Market Access, and C&PA teams to deliver successful brand strategies and customer engagement initiatives.

This Senior Product Manager role offers the opportunity to shape brand strategy, drive commercial performance, and support better outcomes for oncology patients. You will work cross-functionally to deliver impactful marketing initiatives, optimise product performance, and identify new growth opportunities in a dynamic market.

This role leads the commercialization, launch execution, and lifecycle management of an innovative therapy in Pulmonary Arterial Hypertension (PAH). The successful candidate will drive brand growth, patient access, reimbursement strategy, and cross-functional collaboration to maximise business success.

• Develop and execute product strategies aligned with business objectives and market trends.
• Conduct market research, customer analysis, and competitive benchmarking to identify new product opportunities.
• Define product requirements, specifications, positioning, and pricing strategies.
• Manage the entire product lifecycle from concept development to product launch and end-of-life planning.

The Strategic Product Manager will drive product strategy, key account management, and product launches within the pharmaceutical industry across hospital and GP channels. This role requires strong strategic thinking, business acumen, and cross-functional collaboration to translate insights into execution and deliver sustainable growth.

This position combines strategic planning with sales and marketing responsibilities, offering exceptional visibility and growth potential. As the Brand and Channel Manager, this role will lead the launch and expansion of dynamic brands across new markets while developing a comprehensive skill set.