行銷企劃職務 - 行銷企劃 - 產品經理類別

The Product Marketing Manager is responsible for developing and executing marketing strategies across an advanced medical technology portfolio, including capital equipment, visualization solutions, software platforms, digital health solutions, and procedural accessories. This role partners closely with Commercial, Clinical, and Regional teams to drive market adoption, procedure growth, customer engagement, and business performance in Taiwan.

This Senior Product Manager role offers the opportunity to shape brand strategy, drive commercial performance, and support better outcomes for oncology patients. You will work cross-functionally to deliver impactful marketing initiatives, optimise product performance, and identify new growth opportunities in a dynamic market.

This role leads the commercialization, launch execution, and lifecycle management of an innovative therapy in Pulmonary Arterial Hypertension (PAH). The successful candidate will drive brand growth, patient access, reimbursement strategy, and cross-functional collaboration to maximise business success.

• Develop and execute product strategies aligned with business objectives and market trends.
• Conduct market research, customer analysis, and competitive benchmarking to identify new product opportunities.
• Define product requirements, specifications, positioning, and pricing strategies.
• Manage the entire product lifecycle from concept development to product launch and end-of-life planning.

This position combines strategic planning with sales and marketing responsibilities, offering exceptional visibility and growth potential. As the Brand and Channel Manager, this role will lead the launch and expansion of dynamic brands across new markets while developing a comprehensive skill set.