行銷企劃職務 - 行銷企劃 - 產品經理類別

Drive local product marketing strategy and execute go-to-market plans aligned with global direction. Manage sales performance metrics while identifying market opportunities and coordinating across business units to accelerate growth.

• Develop and execute product strategies aligned with business objectives and market trends.
• Conduct market research, customer analysis, and competitive benchmarking to identify new product opportunities.
• Define product requirements, specifications, positioning, and pricing strategies.
• Manage the entire product lifecycle from concept development to product launch and end-of-life planning.

The Strategic Product Manager will drive product strategy, key account management, and product launches within the pharmaceutical industry across hospital and GP channels. This role requires strong strategic thinking, business acumen, and cross-functional collaboration to translate insights into execution and deliver sustainable growth.

The Senior Product Manager is responsible for leading the end‑to‑end development, launch, and lifecycle management of beauty products. This role partners closely with R&D, Marketing, Supply Chain, Regulatory, and Sales teams to deliver consumer‑centric, commercially successful products aligned with brand strategy and market trends.

This position combines strategic planning with sales and marketing responsibilities, offering exceptional visibility and growth potential. As the Brand and Channel Manager, this role will lead the launch and expansion of dynamic brands across new markets while developing a comprehensive skill set.