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行銷活動企劃:負責檔期活動提報、洽談平台資源曝光及管理行銷團隊
Report to Taiwan Head of MKT & E-Commerce, the Senior Manager of E-Commerce will be fully responsible for the e-commerce operations on brand.com official website & LINE e-commerce
匯報于COO,行銷總監將負責制定綫上綫下品牌策略以及帶領團隊確認所有行銷活動與公司目標一致。
Incharge of CRM program and CSR activity, will aslo support local store marketing.
The Communications Manager's primary focus is on cultivating brand presence through effective influencer advocacy, leveraging insights into shopper behavior and channel dynamics to expedite the path to purchase. This involves devising and implementing comprehensive social strategies across multiple categories, in collaboration with social, digital, and media agencies.
As the brand marketing manager, you'll need to grow brand top of mind awareness and equity in Taiwan through the creation of brand strategy and brand plans based on consumer, customer and shopper insights, and to drive recruitment/re-recruitment - both from a customer and consumer perspective that making our brands the most talked about across the market as well as resulting in success at the point of purchase.
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