Back to search

Go to market Manager - home appliance

Taipei City Permanent View Job Description
1.有規劃3個月-12個月的產品上市roadmap2.有360度行銷企劃經驗3.有通路對接的經驗
  • well-known brand and company
  • a strong emphasis on collaboration and creativity

About Our Client

我們是一家全球領先的消費性家電品牌，致力於以創新科技改善人們的生活品質。我們的產品涵蓋家庭清潔、廚房電器、生活科技等領域，在全球擁有堅實的品牌聲譽與消費者口碑。為了進一步鞏固市場領導地位，我們正在尋找一位具有策略思維與執行力的 Go-To-Market Manager，引領新產品上市與跨部門協作推進

Job Description



  • 制定並執行新品 Go-To-Market 策略與計劃（包含目標市場分析、上市時程、定價策略、預算規劃等）


  • 跨部門協調，確保產品、通路、行銷、業務團隊步調一致


  • 結合市場趨勢、競品動態與消費者洞察，提出 GTM 優化建議


  • 與業務團隊合作，制定上架策略、促銷方案及通路支援計劃


  • 追蹤上市成效，分析關鍵數據並提供後續改善建議


  • 支援重大產品發表活動，擔任產品價值傳遞與溝通的關鍵角色

The Successful Applicant



  • 有國際品牌家電／3C／快消品背景


  • 曾參與區域性或全球新品上市專案


  • 熟悉電子商務或數位行銷操作模式



 

What's on Offer



  • 有競爭力的薪酬制度與完整福利


  • 可參與全球創新產品的上市戰略推動


  • 明確的職涯發展與學習機會



 

Contact
Alicia Jao
Quote job ref
JN-052025-6745062
Phone number
+886 2 8729 8254

Job summary

Job function
Sales
Specialisation
Account Manager
What is your area of specialisation?
Retail
Location
Taipei City
Contract Type
Permanent
Consultant name
Alicia Jao
Consultant phone
+886 2 8729 8254
Job Reference
JN-052025-6745062

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.