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Devise and execute content marketing strategies across the marketing funnel to drive business and brand expansion.
As the Marketing Manager, you will be responsible for leading and managing the company's product marketing and marketing communication efforts. This includes developing product marketing strategies, executing marketing campaigns, managing brand image, and overseeing marketing communications. You will lead a team and collaborate with internal departments to drive the company's market position and business growth.
Collaborate intimately with product managers, research and development engineers, as well as technical specialists to create and uphold top-notch documentation. This encompasses a range of materials, such as product manuals, data sheets, user guides, FAQs, and marketing assets, all of which are of exceptional quality and consistently updated.
You'll be the mastermind behind creative campaigns that promote artists and products across all platforms, while also analysing data to maximise their impact and identify new market opportunities.
Analyse market and consumer trends and define business opportunities.Research marketing pain point and launch new products.
This role covers both quantitative & qualitative research and translate consumer, trade and pricing research findings into actionable insights in both Taiwan and other regional markets.
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