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The Product Manager report to Marketing Manager and it's mission is to relaunch a great brand in Taiwan market.
This critical role is responsible for the development and execution of preferred customer strategy and campaigns to drive the success and growth of the new sales channel its sales performance. Strong analytical and strategic skills will enable success in this role.
The Communications Manager's primary focus is on cultivating brand presence through effective influencer advocacy, leveraging insights into shopper behavior and channel dynamics to expedite the path to purchase. This involves devising and implementing comprehensive social strategies across multiple categories, in collaboration with social, digital, and media agencies.
As the brand marketing manager, you'll need to grow brand top of mind awareness and equity in Taiwan through the creation of brand strategy and brand plans based on consumer, customer and shopper insights, and to drive recruitment/re-recruitment - both from a customer and consumer perspective that making our brands the most talked about across the market as well as resulting in success at the point of purchase.
作為品牌成長經理,您將與各部門合作,制定和執行品牌策略,以實現品牌的快速成長和市場影響力的提升。您將負責開展例行會議,橫向整合品牌、銷售和品牌傳播,並基於數據分析和策略討論,持續優化品牌策略和執行計劃。
擔任公司行銷總監,負責將近20人的團隊,將行銷部成為公司的行銷支援組織負責公司整體品牌策略 (含代理品牌 )及行銷策略之指導建議、推動執行與成效追踪控管負責公司整體行銷企劃活動之指導、協調、監督
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