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The Communications Manager's primary focus is on cultivating brand presence through effective influencer advocacy, leveraging insights into shopper behavior and channel dynamics to expedite the path to purchase. This involves devising and implementing comprehensive social strategies across multiple categories, in collaboration with social, digital, and media agencies.
作為零售品牌的CMO,您將負責領導和管理公司的市場營銷策略和品牌發展計劃,確保品牌形象的塑造和推廣。您將領導一個團隊,與內部各部門合作,推動公司的市場地位和業務增長。
擔任公司行銷總監,負責將近20人的團隊,將行銷部成為公司的行銷支援組織負責公司整體品牌策略 (含代理品牌 )及行銷策略之指導建議、推動執行與成效追踪控管負責公司整體行銷企劃活動之指導、協調、監督
作為數位廣告部門的主管,您將負責:
As the brand marketing manager, you'll need to grow brand top of mind awareness and equity in Taiwan through the creation of brand strategy and brand plans based on consumer, customer and shopper insights, and to drive recruitment/re-recruitment - both from a customer and consumer perspective that making our brands the most talked about across the market as well as resulting in success at the point of purchase.
The Product Manager report to Marketing Manager and it's mission is to relaunch a great brand in Taiwan market.
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