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Trade Marketing Manager

Taipei City Permanent NTD2,000,000 - NTD2,500,000 per year View Job Description
The Trade Marketing Manager is responsible for driving trade marketing strategy, sales force effectiveness, and commercial operations to maximize sell-out performance and strengthen brand leadership across Taiwan's channels.
  • Great Company culture
  • Strong brand awareness with great resources

About Our Client

Our client is a global leading consumer company with great reputation. They are now looking for a Trade Marketing Manager to drive trade marketing strategy and bridge Marketing, Sales, and Finance to ensure strategic alignment.

Job Description

  • Develop annual trade and channel strategies aligned with brand and business priorities.
  • Define promotional calendars, customer segmentation, and investment frameworks.
  • Partner with Marketing and Sales to translate brand equity plans into actionable in-market strategies.
  • Lead the design and execution of trade programs, sell-out campaigns, and promotional toolkits.
  • Manage and evaluate trade marketing investments through ROI tracking and budget allocation.
  • Develop message plans and sell-in decks to ensure consistent customer communication.
  • Collaborate with key account and field teams to tailor activation plans by channel and customer.
  • Oversee POSM, visual merchandising, and in-store execution to maintain brand consistency.
  • Partner with field teams to monitor compliance, visibility KPIs, and campaign performance
  • Lead SFE initiatives including coverage model optimization, target setting, and territory management.
  • Design and manage incentive schemes to boost sales team motivation and performance.
  • Establish dashboards to track sell-in/sell-out performance, ROI, and key KPIs.
  • Leverage data to guide decisions, identify opportunities, and optimize resources.

The Successful Applicant

  • 8+ years solid Trade Marketing, Commercial Operations or SFE experience in FMCG or consumer healthcare industries
  • Familiar with channels like Modern Trade and General Trade including pharmacies and optical stores
  • Strategic thinking with strong data analysis
  • High learning agility as well as flexibility and embrace new changes
  • Team player with people leadership experience
  • Strong communication and interpersonal skills in both English and Mandarin

What's on Offer

  • Competitive salary package and benefits
  • Opportunities for professional growth within a large organisation
  • Strong ownership of trade marketing strategy
Contact
Ivan Mo
Quote job ref
JN-122025-6911267
Phone number
+886 2 8729 8248

Job summary

Job function
Marketing
Specialisation
Trade Marketing
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Taipei City
Contract Type
Permanent
Consultant name
Ivan Mo
Consultant phone
+886 2 8729 8248
Job Reference
JN-122025-6911267

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.