Trade Marketing Manager

Taipei City Permanent NTD1,200,000 - NTD1,600,000 per year
  • Confident to Taiwan market with a promising expansion plan
  • Strong ownership and responsive to the market

About Our Client

Our client is a well-known consumer group with diversified product portfolio. They are confident to Taiwan market and plan to expand their footprint to Taiwan. They are now looking for a Trade Marketing Manager to oversee total channels in Taiwan.

Job Description

  • Strategic Communication Planning: Collaborate closely with M&S and other supporting departments to develop and execute strategic trade communication plans aimed at enhancing retailer brand awareness.
  • Retail Brand Visibility Management: Oversee the strategy for retail brand visibility, ensuring close coordination with field teams.
  • Multi-Channel Trade Programs: Design and implement multi-channel trade programs and activities, evaluating their effectiveness against KPIs, monitoring results, and making necessary adjustments.
  • Field Marketing Support: Validate and support bottom-up field marketing campaigns to ensure effective field executions.
  • Project Leadership and Coordination: Organize and lead projects, coordinating with various stakeholders to achieve objectives.
  • Performance Analysis: Analyze results and trends to identify issues and opportunities, ensuring continuous improvement in channel performance.
  • Trade Communication Calendar: Develop and manage an annual calendar for trade cycle communications aligned with company strategic plans and portfolio initiatives.
  • Toolbox Platform Implementation: Oversee the implementation of the toolbox platform from ideation to execution, ensuring alignment with field teams, managing timelines and budgets, and monitoring effectiveness for continuous improvement.
  • Data-Driven Program Management: Utilize advanced data-driven program management techniques to optimize decision-making based on trade needs.
  • Channel Management Support: Assist channel management in meeting preparations as needed to enhance trade relationships.
  • Resource Allocation and Budget Management: Ensure efficient resource allocation and utilization for trade development, maximizing budget efficiency and managing budget tracking and reporting to support agreed-upon strategies

The Successful Applicant

  • 5+ years solid trade marketing experience in well-known FMCG companies.
  • Familiar with Taiwan channels including Modern Trade and General Trade.
  • Strong communication and interpersonal skills in both English and Mandarin
  • Sensitive to numbers with good data analysis
  • Experience in collaborating closely with business partners (i.e. vendors)
  • Proven track record of cross functional coorindation with strong influencing skills

What's on Offer

  • Competitive salary package and benefits
  • Strong ownership of trade marketing strategy
  • Promising career development and opportunities
Ivan Mo
Quote job ref
Phone number
+886 2 8729 8248

Job summary

Job function
Trade Marketing
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Taipei City
Contract Type
Consultant name
Ivan Mo
Consultant phone
+886 2 8729 8248
Job Reference

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.