Trade Marketing Manager - Off Trade

Taipei City Permanent
  • Strong product portfolio
  • Great company culture

About Our Client

Our client is a well-known Food & Beverage company in the world. They have a wide range of product portfolio with strong brand awareness. They are now looking for a Trade Marketing Manager to oversee their Off Trade channels in Taiwan.

Job Description

  • To lead and develop trade marketing strategy and activation programs of off-trade channel to meet commercial KPIs.
  • Closely and effectively work with brand and sales team to form and coordinate meaningful tools include but not limited of trade promotion, visibility plan and incentive materials.
  • To address opportunities and develop activations by sound analysis of market dynamics, field feedback, market research and channel offtake data. Propose shopper and trade partner engaging programs that are most appropriate for the market.
  • To initiate creative activation or shopper education program via regular market visits.
  • Oversee trade spending with regular evaluation of merchandising and promotion activities.
  • To perform routine tasks (e.g. premium, expense, allocation, and documentation etc.) and keep pursuing for efficiency improvement.
  • To keep excellent relationship with internal stake holders as well as trade partners.

The Successful Applicant

  • Bachelor degree or equivalent.
  • 5+ years solid trade marketing experience in well-known FMCG companies, spirit industry is a plus
  • Previous exposure in sales function is a plus
  • Good at numbers and data analysis.
  • Strong interpersonal and communication skills.
  • High level of presentation skills
  • Fluent in English

What's on Offer

  • Competitive salary package and fringe benefit
  • Great company culture and team environment
Ivan Mo
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Phone number
+886 2 8729 8248

Job summary

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Consultant name
Ivan Mo
Consultant phone
+886 2 8729 8248
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