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Trade Marketing Lead

Taipei City Permanent NTD2,000,000 - NTD2,500,000 per year View Job Description
Trade Marketing Lead will report to Sales Director and leads a small team. This role acts as a proactive growth driver, transforming brand strategies into high-impact trade initiatives that strengthen engagement and accelerate consumer demand.
  • Strong brand heritage
  • Great working environment with promising career development

About Our Client

Or client is a privately owned global Food & Beverage company in the world with heritage. They are now looking for a Trade Marketing Lead and be the strategic bridge between sales and marketing team. This role ensures seamless alignment from strategy to execution - elevating sales performance, enhancing channel competitiveness, and supporting sustainable business growth.

Job Description

  • Use consumer research, shopper insights, and retail analytics to identify growth drivers, uncover white‑space opportunities, and inform strategic planning.
  • Maintain strong understanding of channel dynamics through ongoing market intelligence, regular trade visits, and cross-channel collaboration to anticipate needs and guide proactive actions.
  • Lead the development of annual trade activation strategies, ensuring disciplined budget management to maximize ROI and support long‑term growth.
  • Create compelling sales presentations and communication toolkits that empower commercial teams with clear, persuasive narratives for stronger trade engagement.
  • Continuously assess trade marketing investments to improve spending efficiency and support data‑driven resource allocation.
  • Develop and execute channel-tailored trade programs that enhance competitiveness, create meaningful shopper impact, and maintain alignment with brand direction.
  • Build diverse, high-engagement trade initiatives that deepen trade partnerships, strengthen advocacy, and elevate brand presence across priority channels.
  • Collaborate with cross-functional teams to support new product launches, designing trade activation initiatives that drive visibility, trial, and conversion.
  • Serve as a strategic liaison between Sales and Marketing, ensuring clear communication and aligned execution that accelerates commercial performance.
  • Translate brand strategies into impactful in‑store execution plans, ensuring consistent consumer experience and maximizing conversion at key touchpoints.

The Successful Applicant

  • 12+ years solid trade marketing experience in well-known FMCG companies
  • Multiple channels handling experience including Modern Trade, General Trade like liquor stores, pharmacies, optical stores, etc
  • 3+ years solid people leadership experience
  • Growth mindset with high learning agility and embrace new changes
  • Cross functional / regional coordination skills with strong influencing as well as stakeholders management
  • Proactive personality with high curiosity
  • Strong communication and interpersonal skills in both English and Mandarin

What's on Offer

  • Competitive salary package and benefits
  • Strong ownership of trade marketing strategy
  • Great working environment with promising career development
Contact
Ivan Mo
Quote job ref
JN-032026-6962265
Phone number
+886 2 8729 8248

Job summary

Job function
Marketing
Specialisation
Trade Marketing
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Taipei City
Contract Type
Permanent
Consultant name
Ivan Mo
Consultant phone
+886 2 8729 8248
Job Reference
JN-032026-6962265

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.