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(Senior) Marketing Manager - Beauty Industry

Taipei City Permanent NTD2,000,000 - NTD2,600,000 per year View Job Description
The Marketing Manager will be responsible for developing and executing strategic marketing plans for their assigned counter brands, driving brand growth, and increasing market share.
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  • Proud of working in this company
  • Great company culture with working environment

About Our Client

Our client is a renowned leader in the beauty industry, offering a wide range of high-quality products that inspire and empower individuals to express their unique beauty. They are now looking for a (Senior) Marketing Manager to oversee the assigned counter brands.

Job Description

  • Develop and implement comprehensive marketing strategies for counter brands to achieve business objectives.
  • Analyze market trends, consumer insights, and competitive landscape to identify opportunities and threats.
  • Manage the brand positioning, messaging, and overall brand experience for counter brands.
  • Ensure consistent brand communication across all marketing channels and touchpoints
  • Plan, execute, and monitor multi-channel marketing campaigns, including digital, social media, in-store, and traditional media.
  • Collaborate with creative teams to develop compelling marketing materials and content
  • Lead the planning and execution of product launches, including go-to-market strategies, promotional activities, and PR initiatives.
  • Coordinate with cross-functional teams to ensure timely and successful product rollouts
  • Work closely with sales teams to develop and implement trade marketing initiatives and promotional activities.
  • Develop and manage marketing budgets, ensuring effective allocation of resources to maximize ROI.
  • Lead, mentor, and develop a team of marketing professionals, fostering a collaborative and high-performance culture.

The Successful Applicant

  • 8+ years solid marketing experience in beauty industry, counter brands experience is a big plus
  • Familiar with Department Stores
  • Strong understanding of the beauty industry, market trends, and consumer behavior.
  • Ability to think creatively and strategically, with strong analytical and problem-solving skills.
  • Results-oriented with a track record of achieving marketing and business objectives.
  • Strong communication and interpersonal skills in both English and Mandarin
  • Growth mindset with high learning agility and flexibility as well as embrace new changes

What's on Offer

  • Be part of a globally recognized beauty group with a rich heritage and strong values.
  • Work in a dynamic and collaborative environment with opportunities for professional growth and development.
  • Enjoy competitive compensation and benefits, including product discounts and others
Contact
Ivan Mo
Quote job ref
JN-072024-6476145
Phone number
+886 2 8729 8248

Job summary

Job function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Taipei City
Contract Type
Permanent
Consultant name
Ivan Mo
Consultant phone
+886 2 8729 8248
Job Reference
JN-072024-6476145

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.