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(Senior) Brand Manager

Taipei City Permanent NTD1,400,000 - NTD2,200,000 per year View Job Description
This role is responsible for the Corporate's marketing strategy as well as New Product Development / Launch strategy for the assigned category.
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  • Strong brand awareness
  • Great innovation with company vision

About Our Client

Our client is a well-known Food & Beverage group with strong innovation as well as ambition. They are now looking for a (Senior) Brand Manager to join their team to expand the business.

Job Description

  • Annual Budget and Market Share Growth: Develop, validate, and implement initiatives to meet the company's budget and expand market share.
  • Drive new product development (NPD), plan and execute promotional proposals based on financial analysis, and conduct post-launch performance evaluations.
  • Create and implement IMC strategies across digital platforms, PR, leaflets, in-store point-of-sale materials (POSM), etc.
  • Develop promotional plans based on financial analysis, collaborate with cross-functional teams for alignment, and conduct post-campaign evaluations.
  • Design and execute market research to uncover insights that inform strategic initiatives.
  • Oversee agency partnerships to ensure high-quality, insightful communication that influences consumer perception and strengthens brand equity.
  • Supervise the timely delivery of communication programs to ensure they meet target metrics, including brand and advertising awareness.
  • Drive brand growth through full-funnel model development, search intent modeling, and close collaboration with DO/CRM teams to boost member sales.

The Successful Applicant

  • 6+ years solid brand marketing and product management experience in well-known FMCG companies
  • Familiar with the whole process of New Product Development
  • Strong communication and interpersonal skills in both English and Mandarin
  • Ability to perform under pressure and motivated to take on multi-functional tasks
  • Collaborative team player with strong communication skills and a willingness to support cross-functional teams.
  • Growth mindset and demonstrate high learning agility and flexibility
  • Fasted paced and resilient team member

What's on Offer

  • Competitive salary package and benefits
  • Strong ownership of marketing strategy
  • Stable company with promising career development and opportunities
Contact
Ivan Mo
Quote job ref
JN-112024-6579933
Phone number
+886 2 8729 8248

Job summary

Job function
Marketing
Specialisation
Product Manager
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Taipei City
Contract Type
Permanent
Consultant name
Ivan Mo
Consultant phone
+886 2 8729 8248
Job Reference
JN-112024-6579933

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.