Senior Brand Manager

Taipei City Permanent NTD1,800,000 - NTD2,300,000 per year
  • Great company vision with strong product portfolio
  • Stable company with harmonious working environment

About Our Client

Our client is a leading multinational consumer healthcare / nutrition company dedicated to enhancing the health and well-being of people around the world. They are committed to sustainability, scientific research, and delivering high-quality products that make a difference in the lives of their consumers.

Job Description

  • Brand Strategy Development: Lead the development and implementation of comprehensive brand strategies that align with the company's vision and goals.
  • Market Analysis: Conduct thorough market research and analysis to identify trends, consumer insights, and competitive landscape to inform brand strategy.
  • Product Positioning: Define and articulate the unique value propositions of our products, ensuring consistent and compelling messaging across all marketing channels.
  • Campaign Management: Oversee the planning, development, and execution of integrated marketing campaigns, including digital, social media, print, and in-store promotions.
  • Cross-Functional Collaboration: Work closely with R&D, sales, and operations teams to ensure product development and marketing initiatives are aligned and effectively executed.
  • Budget Management: Manage brand budgets, ensuring efficient allocation of resources and tracking ROI on marketing initiatives.
  • Team Leadership: Mentor and develop junior assistant brand managers and marketing team members, fostering a collaborative and high-performance culture.
  • Brand Performance Monitoring: Establish and monitor key performance indicators (KPIs) to track brand performance, making data-driven decisions to optimize strategies.
  • Stakeholder Engagement: Build and maintain strong relationships with internal and external stakeholders, including agency partners, suppliers, and key opinion leaders.

The Successful Applicant

  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • 8+ years solid brand marketing experience in well-known FMCG companies. Consumer healthcare, Nutrition or OTC experience is a big plus
  • Familiar with pharmacies / drug stores channels is preferred
  • Proven track record of developing and executing successful brand strategies and marketing campaigns.
  • Strong analytical skills and ability to translate data into actionable insights.
  • Excellent communication, presentation, and interpersonal skills in both English and Mandarin.
  • Demonstrated leadership capabilities with experience managing and developing teams.
  • Proficiency in digital marketing and familiarity with the latest marketing technologies and trends.
  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

What's on Offer

  • Competitive salary package and benefits
  • Opportunity to work with a leading global company committed to making a positive impact on people's lives.
  • Collaborative and inclusive work environment that values innovation and creativity
  • Professional development opportunities and career growth
Contact
Ivan Mo
Quote job ref
JN-062024-6455052
Phone number
+886 2 8729 8248

Job summary

Job function
Marketing
Specialisation
Product Manager
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Taipei City
Contract Type
Permanent
Consultant name
Ivan Mo
Consultant phone
+886 2 8729 8248
Job Reference
JN-062024-6455052

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.