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Marketing Lead - Self Pay market with MNC Pharma

Taipei City Permanent View Job Description
Our client is seeking an experienced and strategic Marketing Lead to drive the success of its obesity portfolio, with a particular focus on the self-pay segment. This leadership role will be central to shaping the brand's market positioning, customer engagement strategies, and go-to-market execution.
  • Lead and shape the entire marketing strategy for a high-growth therapeutic area
  • A fast-growing segment requiring entrepreneurial thinking and agile execution

About Our Client

Our client is a globally recognized pharmaceutical innovator with over a century of heritage in developing life-changing medicines. Known for its strong scientific foundation, the company has built a reputation for excellence across multiple therapeutic areas including diabetes, oncology, immunology, and neuroscience.
The company is currently expanding its footprint in obesity, leveraging cutting-edge research and differentiated molecules. Its consistent investment in R&D, patient-centered approach, and focus on breakthrough treatments make it a leading force in both global and local markets.

Job Description

  • Lead the development and execution of the overall marketing strategy for the obesity portfolio, with a focus on self-pay business models
  • Oversee and coach a team of three marketers (Associate Brand Manager, Brand Manager, and Senior Brand Manager) to deliver against brand goals and KPIs
  • Identify and prioritize key growth channels, particularly OBGYN clinics, private practice groups, and aesthetic/metabolic health centers
  • Collaborate closely with cross-functional teams including medical, sales, market access, digital, and compliance to ensure integrated execution
  • Shape the commercial narrative and positioning in both digital and offline campaigns tailored to patients and healthcare professionals
  • Drive local adaptation of global strategies while integrating market insights and competitive intelligence
  • Monitor and manage marketing budget, ensuring efficient use of resources and ROI tracking
  • Lead launch planning and new product initiatives within the obesity therapeutic area



The Successful Applicant



  • Bachelor's degree or above in Life Sciences, Business, or related field


  • Minimum 8 years of pharmaceutical or healthcare marketing experience, with at least 2 years in a leadership role


  • Strong background in self-pay product strategy and execution


  • Experience working with OBGYN, Aesthetic, weight loss clinics, or specialty outpatient settings is highly preferred


  • Proven ability to lead, develop, and empower high-performing marketing teams


  • Strategic thinker with strong analytical skills and business acumen


  • Fluent in Mandarin and English



What's on Offer

Ideal stepping stone for Business Unit Head or Franchise Lead roles, with full-cycle marketing ownership and category-building responsibility.

Contact
Jenny I Wang
Quote job ref
JN-042025-6723555
Phone number
+886 2 8729 8235

Job summary

Job function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
Healthcare / Pharmaceutical
Location
Taipei City
Contract Type
Permanent
Consultant name
Jenny I Wang
Consultant phone
+886 2 8729 8235
Job Reference
JN-042025-6723555

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.