Marketing Director( mar-com,PM team) home appliance industry

Taipei City Permanent
  • well-known brand and company
  • a rewarding career.

About Our Client

A renowned multinational manufacturer and marketer of home appliances, our company has grown to become one of the world's largest home appliance companies, with operations spanning across the globe.

Job Description

  • Develop and implement product marketing strategies and marketing communication plans aligned with company objectives and product characteristics.
  • Lead the marketing team, including product marketing, marketing communications, and brand management, ensuring efficient team operations and achievement of performance targets.
  • Develop and execute product marketing strategies, including product positioning, pricing strategies, and distribution channel strategies, to achieve market share and sales goals.
  • Plan and execute marketing campaigns, including advertising, promotions, and trade shows, to increase brand awareness and product exposure.
  • Manage brand image and oversee brand promotion activities to ensure brand recognition and loyalty in target markets.
  • Collaborate with product development teams to develop product launch plans and promotional strategies, ensuring successful product launches and market penetration.
  • Conduct market analysis and gather competitive intelligence to understand industry trends and adjust marketing strategies accordingly.

The Successful Applicant

  1. Bachelor's degree or above in Marketing, Advertising, Business Management, or related field.
  2. Five or more years of relevant marketing experience, including at least two years of leadership experience.
  3. Excellent leadership and team management skills, with the ability to motivate team members and coordinate cross-functional cooperation.
  4. Strong market analysis and business insight, with the ability to respond quickly to market changes and develop appropriate strategies.
  5. Excellent communication and coordination skills, with the ability to effectively communicate and collaborate with internal and external stakeholders.

What's on Offer

Joining a innovative team with solid foundation company, a huge career development is given to talents who has self-motivated personality and likes challenges!

Alicia Jao
Quote job ref
Phone number
+886 2 8729 8254

Job summary

Job function
Marketing Communications
What is your area of specialisation?
Taipei City
Contract Type
Consultant name
Alicia Jao
Consultant phone
+886 2 8729 8254
Job Reference

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.