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Marketing Director - Food & Beverage category

Taipei City Permanent NTD2,500,000 - NTD3,600,000 per year View Job Description
The Marketing Director role report to Managing Director and lead a dynamic marketing team and handle all the categories across all channels in Taiwan.
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  • Diversified product portfolio
  • Great company culture with working environment

About Our Client

Our client is a global leading Food & Beverage company in the world. They have a great vision with diversified product portfolio. They are now looking for a Marketing Director to oversee all their products in Taiwan.

Job Description

  • Provide strategic input for mid-to-long-term planning in Taiwan markets, focusing on volume, product mix, pricing, and brand investment. Ensure these strategies align with global and regional principles and are validated locally.
  • Regularly analyze brand and market performance to identify key issues and opportunities. Evaluate the underlying reasons and recommend actionable steps.
  • Identify and leverage best practices to enhance programs and assets, driving marketing excellence across ATL, BTL, media, PR, NPD, portfolio management, digital, CRM, and consumer promotion strategies to inspire local markets.
  • Lead key strategic projects relevant to Taiwan, such as evaluating current product range performance, developing pricing strategies, and optimizing allocation strategies, in collaboration with commercial teams.
  • Manage the brand investment (BI) budget, ensuring accurate accounting and tracking of return on investment (ROI).
  • Collaborate with the insights team to develop a consumer-centric understanding of Taiwan markets, ensuring this knowledge is integrated within both Global Brand House and local market teams.
  • Supervise the marketing team, providing guidance, feedback, and support to ensure professional growth and high performance.

The Successful Applicant

  • 10+ years solid marketing experience in well-known MNC FMCG companies
  • Solid people management experience and used to manage a sizable team
  • Strong communication and interpersonal skills in both English and Mandarin as well as stakeholders management
  • Demonstrated experience in cross-functional team leadership, with the ability to motivate and drive enthusiasm for breakthrough marketing initiatives.
  • Experience working across various countries within the Taiwan market, with a deep understanding of market and consumer dynamics.
  • Strong business acumen and analytical skills.
  • Willingness to travel up to 30% of the time.
  • Growth mindset team leader with high flexibility, influencing and embrace new changes

What's on Offer

  • Competitive salary package and benefits
  • Strong ownership of marketing strategy
  • Stable company with promising career development and opportunities
Contact
Ivan Mo
Quote job ref
JN-082024-6500577
Phone number
+886 2 8729 8248

Job summary

Job function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Taipei City
Contract Type
Permanent
Consultant name
Ivan Mo
Consultant phone
+886 2 8729 8248
Job Reference
JN-082024-6500577

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.