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Marketing & Communications Manager - Premium Fashion

Xinyi District Permanent View Job Description
The Marketing & Communications Manager is responsible for overseeing and coordinating the marketing and communication efforts of the brand.
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  • Well-established business with healthy and significant growth
  • Friendly working environment

About Our Client

  • The company offers a range of products, potentially including luxury goods, fashion items, home décor, or artisanal crafts, all designed with meticulous attention to detail and an emphasis on quality.

Job Description

  • Developing Marketing Strategies: Creating and implementing marketing plans to promote products, services, or the organization's brand. This includes market research, identifying target audiences, and setting marketing goals.
  • Managing Communication Channels: Overseeing all internal and external communications, including public relations, social media, content marketing, and advertising. Ensuring consistent messaging across all platforms.
  • Content Creation and Management: Developing and managing content for marketing materials, websites, social media, press releases, and other communication tools. Ensuring content aligns with the company's brand voice and objectives.
  • Brand Management: Maintaining and enhancing the company's brand image, ensuring it is consistently presented in all marketing and communication materials.
  • Campaign Management: Planning, executing, and analyzing marketing campaigns, including digital, print, and event marketing. Monitoring campaign performance and making adjustments as necessary.
  • Budget Management: Managing the marketing budget, ensuring efficient allocation of resources to maximize return on investment (ROI).
  • Team Leadership: Leading and managing a team of marketing and communications professionals, providing guidance, setting goals, and evaluating performance.
  • Stakeholder Communication: Coordinating with internal stakeholders, such as sales and product teams, as well as external partners, like agencies and media, to align marketing efforts with business objectives.
  • Crisis Communication: Managing communication strategies during crises, ensuring the company's reputation is protected and stakeholders are informed.
  • Performance Analysis: Analyzing the effectiveness of marketing and communication strategies using various metrics and KPIs, and reporting results to senior management.

The Successful Applicant

  • Good fashion sense with creative ideas about the brand / product launch
  • Candidates with certain PR / Marketing agencies working experience are highly preferred
  • Creative but also commercial
  • Fluent English to connect with brands' headquarter

What's on Offer

  • Good opportunity to develop candidates who only has agency side experience
  • Warm and resonable leadership with many insightful ideas in premium luxury world
Contact
David Hu
Quote job ref
JN-082024-6508854
Phone number
+886 2 8729 8268

Job summary

Job function
Marketing
Specialisation
Marketing Communications
What is your area of specialisation?
Retail
Location
Xinyi District
Contract Type
Permanent
Consultant name
David Hu
Consultant phone
+886 2 8729 8268
Job Reference
JN-082024-6508854

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.