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Marketing and Communications Director

台北市 全職 NTD2,500,000 - NTD3,000,000 年薪 View Job Description
Marketing and Communications Director report to GM and lead a sizable team including marketing, communications, digital, social media and PR, etc. The role will handle all the brands under the Group with many stakeholders management internally and externally.
  • Wide range of quality product portfolio
  • High regional exposure with strong learning curve

關於我們的客戶

Our client is a well-known retail company with a wide range of product portfolio across fashion, lifestyle, beauty, etc. With a strong presence in key Asian markets and decades of expertise in brand building, retail operations, and customer engagement, the company offers a unique blend of global insight and local market understanding. They are now looking for a well-rounded Marketing and Communications Director to oversee all of their brands in Taiwan.

職務說明

  • Design and implement strategic marketing plans in alignment with global brand guidelines while addressing local market needs to strengthen brand equity and drive sales.
  • Lead the creation of comprehensive annual marketing plans for all brands, covering PR, events, advertising, social media, and CRM.
  • Localize global marketing campaigns to resonate with the Taiwan market, identifying customer trends, market challenges, and opportunities to drive engagement and growth.
  • Oversee digital channels-website, social media, and e-commerce-to enhance traffic, engagement, and overall user experience.
  • Lead communication strategies across all platforms-digital, print, and social media-through proactive press engagement, interview facilitation, project support, and event execution (e.g., press days, launch parties, charity events, overseas media trips).
  • Cultivate strong relationships with key media, influencers, and celebrities to drive positive brand visibility.
  • Oversee loyalty programs - Organize exclusive VIP events (e.g., fashion shows, trunk shows, F&B tastings, styling sessions, workshops) to reinforce loyalty.
  • Enhance brand presence across e-commerce, social media, and digital platforms to boost conversion rates and user engagement.
  • Develop and execute strategies for SEO, SEM, influencer marketing, and content to elevate digital performance.
  • Develop accurate budget forecasts based on annual business targets and strategic direction.
  • Set annual objectives for team members and oversee performance to ensure alignment with business goals.

理想的應徵者

  • 12+ years solid marketing communication experience in retail industry. Fashion and lifestyle handling experience is a big plus
  • Multiple brands handling experience with a strong media relationship
  • Strong communication and interpersonal skills in both English and Mandarin
  • Sophisticated with a growth mindset and embrace new changes as well as new trends
  • Solid people leadership experience
  • Strategic and well-rounded personality with mature stakeholder management

福利待遇

  • Competitive salary package and benefits
  • Strong ownership of marketing strategy
  • Able to view a business in a high level
聯絡
Ivan Mo
職務編號
JN-052025-6746367
手機號
+886 2 8729 8248

職務概要

職務類別
行銷企劃
子類別
營銷傳播
產業
零售
地區
台北市
合約類型
全職
招募顧問名稱
Ivan Mo
招募顧問電話
+886 2 8729 8248
職務編號
JN-052025-6746367

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