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Marketing and Communications Director

Taipei City Permanent NTD2,500,000 - NTD3,000,000 per year View Job Description
Marketing and Communications Director report to GM and lead a sizable team including marketing, communications, digital, social media and PR, etc. The role will handle all the brands under the Group with many stakeholders management internally and externally.
  • Wide range of quality product portfolio
  • High regional exposure with strong learning curve

About Our Client

Our client is a well-known retail company with a wide range of product portfolio across fashion, lifestyle, beauty, etc. With a strong presence in key Asian markets and decades of expertise in brand building, retail operations, and customer engagement, the company offers a unique blend of global insight and local market understanding. They are now looking for a well-rounded Marketing and Communications Director to oversee all of their brands in Taiwan.

Job Description

  • Design and implement strategic marketing plans in alignment with global brand guidelines while addressing local market needs to strengthen brand equity and drive sales.
  • Lead the creation of comprehensive annual marketing plans for all brands, covering PR, events, advertising, social media, and CRM.
  • Localize global marketing campaigns to resonate with the Taiwan market, identifying customer trends, market challenges, and opportunities to drive engagement and growth.
  • Oversee digital channels-website, social media, and e-commerce-to enhance traffic, engagement, and overall user experience.
  • Lead communication strategies across all platforms-digital, print, and social media-through proactive press engagement, interview facilitation, project support, and event execution (e.g., press days, launch parties, charity events, overseas media trips).
  • Cultivate strong relationships with key media, influencers, and celebrities to drive positive brand visibility.
  • Oversee loyalty programs - Organize exclusive VIP events (e.g., fashion shows, trunk shows, F&B tastings, styling sessions, workshops) to reinforce loyalty.
  • Enhance brand presence across e-commerce, social media, and digital platforms to boost conversion rates and user engagement.
  • Develop and execute strategies for SEO, SEM, influencer marketing, and content to elevate digital performance.
  • Develop accurate budget forecasts based on annual business targets and strategic direction.
  • Set annual objectives for team members and oversee performance to ensure alignment with business goals.

The Successful Applicant

  • 12+ years solid marketing communication experience in retail industry. Fashion and lifestyle handling experience is a big plus
  • Multiple brands handling experience with a strong media relationship
  • Strong communication and interpersonal skills in both English and Mandarin
  • Sophisticated with a growth mindset and embrace new changes as well as new trends
  • Solid people leadership experience
  • Strategic and well-rounded personality with mature stakeholder management

What's on Offer

  • Competitive salary package and benefits
  • Strong ownership of marketing strategy
  • Able to view a business in a high level
Contact
Ivan Mo
Quote job ref
JN-052025-6746367
Phone number
+886 2 8729 8248

Job summary

Job function
Marketing
Specialisation
Marketing Communications
What is your area of specialisation?
Retail
Location
Taipei City
Contract Type
Permanent
Consultant name
Ivan Mo
Consultant phone
+886 2 8729 8248
Job Reference
JN-052025-6746367

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.