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Ecommerce D2C Marketing & Product Lead (US market)

Taipei City Permanent NTD2,500,000 - NTD3,500,000 per year View Job Description
My client is passionate about creating inspiring home consumer products with their global ecommerce & online marketplace. The mission is to merge style, sustainability, empowering individuals to design and live their best. As a global company with a team of 150+ employees.We are hiring the Ecommerce D2C Marketing & Product Lead/Director for global new product and business launch (US, EU, and Asia).
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  • Responsible for innovative product development and marketing strategy!
  • Closer interactions with founder and top management with business ownership!

About Our Client

My client is passionate about creating inspiring home consumer products with their global ecommerce & online marketplace. The mission is to merge style, sustainability, and joy, empowering individuals to design and live their best lives. As a global company with a team of 200 dedicated employees.

Over the past two decades, they have evolved into a robust business across the US, Europe, and Asia. The commitment to quality and innovation is at the core of the business, ensuring that every product brings joy and inspires imagination into lives.

They believe in fostering a supportive and inclusive work environment where every team member can thrive and contribute to our collective success.

Job Description

The D2C (Direct-to-Consumer) eCommerce Marketing/Product Director is responsible for overseeing and managing the global marketing strategies and initiatives of a company's direct-to-consumer online sales channels. Here are some key responsibilities and roles:



  1. Strategy Development:
    • Develop and implement comprehensive marketing strategies to drive traffic, engagement, and sales on the company's eCommerce platform.
    • Focus on customer acquisition, retention, and overall brand growth.


  2. Performance Marketing:
    • Oversee performance marketing campaigns including SEO, SEM, email marketing, social media advertising, and affiliate marketing.
    • Optimize campaigns for ROI and analyze performance metrics.


  3. Customer Experience:
    • Focus on improving the online shopping experience.
    • Implement strategies to enhance customer journey, including personalization and user experience optimization.


  4. Data Analysis and Reporting:
    • Analyze data to understand consumer behavior and preferences.
    • Utilize insights to refine marketing strategies and improve customer targeting.


  5. Team Leadership:
    • Lead and manage a team of marketing professionals.
    • Collaborate with cross-functional teams including product development, sales, and customer service.


  6. Budget Management:


  7. Partnerships and Collaboration:
    • Work with external partners such as influencers, affiliates, and marketing agencies.
    • Foster relationships that can enhance the company's marketing efforts.


  8. Innovation and Trends:
    • Stay updated on the latest eCommerce trends, tools, and technologies.
    • Implement innovative marketing tactics to stay ahead of the competition.

The Successful Applicant

  • Experience:
    • Minimum of 8+ years of experience in eCommerce marketing especially D2C experience in US market
    • Strong experience in building up marketing strategy, lauching product and ecommerce operation for consumer and online retail business with a focus on D2C channels.
    • Proven track record of driving significant revenue growth through digital marketing strategies.
  • Skills:
    • Strong understanding of SEO, SEM, email marketing, social media advertising, and affiliate marketing.
    • Proficiency in data analysis and performance metrics.
    • Strong communication and interpersonal skills.
    • Ability to develop and maintain relationships with external partners.
    • Creative thinker with the ability to develop innovative marketing campaigns.
    • Proficiency in marketing automation tools and platforms (e.g., Google Analytics, CRM software, etc.).
  • Education:
    • Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).



What's on Offer

  • Responsible for innovative product development and marketing strategy.
  • Closer interactions with founder and top management with business ownership.
  • Global Market Expansion: Contribute to expanding the company's footprint in new and existing markets, enhancing your understanding of global consumer behavior.
  • Career Advancement: Opportunity to advance in a high-impact role with the potential for upward mobility within the organization.
  • Collaborative Culture: Work with a passionate and diverse team of professionals dedicated to achieving collective success.
  • Attractive Package: Receive a competitive salary and benefits package, including performance bonuses and health benefits.
Contact
Will Lin
Quote job ref
JN-082024-6499391
Phone number
+886 2 8729 8275

Job summary

Job function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
Retail
Location
Taipei City
Contract Type
Permanent
Consultant name
Will Lin
Consultant phone
+886 2 8729 8275
Job Reference
JN-082024-6499391

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.