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EC and Digital Marketing Assistant Manager

Taipei City Permanent NTD1,500,000 - NTD2,000,000 per year View Job Description
The EC and Digital Marketing Assistant Manager is responsible for shaping and executing company's business strategies across Asia market. The team focuses on identifying growth opportunities in GC, launching new ventures, driving inbound marketing efforts and managing existing sales agents and social media advertising agencies, and overseeing the development of new products tailored for the region.
  • Strong product portfolio with great quality
  • Confident to Asia market with expansion strategy

About Our Client

Our client is a leading consumer healthcare company in the world. As part of its global expansion strategy, they are now looking for a EC and Digital Marketing Assistant Manager in Taiwan and focus on GC market.

Job Description

  • Develop and implement digital marketing strategies tailored to the GC market to drive brand awareness and sales growth for healthcare products.
  • Manage cross-border eCommerce (CBEC) platforms by optimizing product listings, promotions, and customer engagement strategies to maximize sales.
  • Partner with influencers (KOLs) and agencies to execute impactful social media campaigns across RED (Xiaohongshu), WeChat, Weibo, Douyin, and other key platforms.
  • Monitor, analyze, and report on campaign performance with actionable insights to enhance digital marketing and conversion efficiency.
  • Collaborate with internal teams and external stakeholders to execute marketing campaigns and product launches across digital and ecommerce touchpoints.
  • Manage the digital marketing budget, ensuring efficient allocation and strong ROI.

The Successful Applicant

  • 5+ years solid EC and digital marketing experience in well-known FMCG / consumer healthcare companies
  • Must be familiar with EC operation and digital tools in GC region
  • Strategic mindset with entrepreneurship spirit and be a pioneer
  • Strong analytical skills for evaluating digital campaigns, consumer behavior, and ecommerce performance.
  • In-depth knowledge of major GC digital platforms (RED, WeChat, Weibo, Douyin, Bilibili, Baidu).
  • Strong communication and interpersonal skills in both English and Mandarin

What's on Offer

  • Be a key contributor in building new business models that blend multiple domains.
  • Take part in launching new market initiatives backed by strong corporate resources.
  • Gain exposure and influence at the executive level, shaping strategies with senior leadership.
  • Build a global professional network and gain valuable experience in international business.
Contact
Ivan Mo
Quote job ref
JN-062025-6759331
Phone number
+886 2 8729 8248

Job summary

Job function
Marketing
Specialisation
Digital, Online & Social Media
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Taipei City
Contract Type
Permanent
Consultant name
Ivan Mo
Consultant phone
+886 2 8729 8248
Job Reference
JN-062025-6759331

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.