Digital & Social Manager, leading global, Top 100 Company
Work for the top 100 consumer focued company with very great benefit
This is a newly created headcount with great regional rotation/ visibility
The client is a top 100 company with offices across the world. They care so much about brand equity and also consumer, they offer very good employee benefit and also career development for people. They are now create this very important but rare position for new talent to join.
- Social & Digital Planning Strategy & Performance Optimization.
- Lead end to end social strategy from insight/content, media planning and supervise the DCM/media agency execution
- Accountable for SEM/SEO optimization by working with media agency
- Lead performance tracking reporting across agencies and platforms to provide optimization plan
- Social Insight, Content & Influencer Strategy
- Lead establishment of category social insight & idea generation platform with A&I partnership
- Develop content strategy, calendar and platform choice for categories & brands
- Own brand social influencer (Celebrity/KOL/KOC) strategies and landscape knowledge
- Category Data Strategy & Implementation Model Establishment
- Lead Category & Brand level data strategy development along consumer path to purchase.
- Category owner for Data execution excellence
- Organization Digital & Social Capability
- Social COE (Partner with A&I/Comms) to build golden cases in the category and customers
- Be digital and social knowledge owner to build up DCM group capability
- Category social & digital agencies for overall SOP, capability and stewardship
- Social ER Management : Anticipate social vulnerability, provides analysis and execute issue management supported by Corporate team.
- At least 5 years of working experience in relevant social media areas (consumer product industry)
- Media planning experience is a plus.
- Proven tracking record in leadership and business result.
- Excellent English and also presentation skills.
- Great benefit
- Premium brand
- Great marketing resources