Brand Marketing Manager - European Sports

台北市 全職 NTD1,200,000 - NTD1,800,000 年薪
  • Well-established platform business with healthy and significant growth
  • Friendly working environment

關於我們的客戶

A world famous sports retail brand

職務說明

To Be Successful In This Role, You Will Need

Lead the brand growth in developing brand's annual strategies & plans

  • Lead brand strategy and development, including data mining, strategy planning and budget management.
  • Identify portfolio opportunity and optimize portfolio mix through analysis and management of NPD projects.
  • Identify ATL growth drivers and generate content in traditional/digital marketing channel by working with digital/PR team.
  • Understand consumer and market insight by collecting and analyzing data, and finding implications and making plans by working with consumer planning team.
  • Oversee brand budget in an accurate and efficient manner.
  • Conduct robust Pre/Post-M&E for ATL-driven activation.



Develop & Execute Best In Class Consumer Recruitment/re-recruitment Programs

  • Lead ATL/through-the-line campaign and ensure effective execution by working with external agencies and internal cross-function partners including trade marketing, sales, supply chain and finance team.
  • Achieve annual brand goals of sales value/volume, market share, P&L and brand attribute targets including top of mind awareness and brand equity building.
  • Deliver high-quality execution standard that complies with company and brand guideline.
  • Keep optimizing the execution plan, media mix and content strategy to improve the outcome.



Work closely with global stakeholders for innovation initiatives and co-develop growth drivers for local adaption.

Monitor competitive activities (e.g. Media spending, competitive brand health, new brands/innovations, new brand communications initiatives) and understand competition at market level, and identify opportunities and challenges for action.

理想的應徵者

  • 7+ years' experience in Marketing in MNC company with sports/FMCG industry preferred; a history of working across media, digital, experiential, PR, culture is more than welcomed.
  • Experience in strategic penetration to consumer & shopper insight, category trend and competition to develop marketing strategy and execution plan that unlocks growth opportunities.
  • Holistic skill set and experience at managing top-tier global brand with large scale of A&P investment on multiple media touchpoints (ex: TV, Social, Event… etc.) and through-the-line activities as well as a track record of delivering transformational business results.
  • Strong communication and presentation skill in engagement of global/senior stakeholders and cross-function teams to get alignment, resulting in strong and positive outcomes.
  • Demonstration of brilliant execution across various pillars of brand building.
  • Strong commercial and numerical acumen with attention to detail.
  • Product innovation experience is a plus.

福利待遇

  • Friendly environment for sports guy
聯絡
David Hu
職務編號
JN-042023-6021026
手機號
+886 2 8729 8268

職務概要

職務類別
行銷企劃
子類別
產品行銷
產業
零售
地區
台北市
合約類型
全職
招募顧問名稱
David Hu
招募顧問電話
+886 2 8729 8268
職務編號
JN-042023-6021026

Michael Page的多元化與包容性

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